What it does
Quit is a wellness app designed to help users stop smoking through guided hypnosis. The app creates a personalized audio program based on the user's smoking history and habits. It provides daily hypnosis sessions and includes tools to track progress, such as time smoke-free, cigarettes avoided, and money saved.
Where it shines
The app's strength lies in its highly structured and persuasive onboarding flow. It uses a compelling "good news, bad news" narrative (00:06) to frame the user's problem and the app's solution, immediately building rapport. The app also effectively uses social proof, showing a dedicated screen with testimonials (00:15) early on to build credibility. Finally, the progress tracking screen (03:06) is well-designed, with a unique "I smoked today" button that acknowledges the reality of relapse and encourages users to restart rather than give up.
UX highlights
- Structured Quiz: The onboarding quiz (starting at 00:03) asks direct questions to tailor the user's program, making the experience feel personal from the start.
- Clear Social Proof: A dedicated screen for user reviews and star ratings (00:15) is used effectively to build trust before asking for deeper commitment.
- Animated Feedback: Simple animations, like the checkmarks during the plan generation (00:45), provide a sense of progress and make the backend process feel tangible.
- Clean Audio Player: The hypnosis session player (01:16) is minimal and free of distractions, focusing the user's attention on the audio content.
- Direct Relapse Logging: The "I smoked today" button (03:16) is a thoughtful feature that normalizes setbacks and keeps the user engaged in the app.
- Booster Sessions: The app offers categorized "Booster Sessions" (02:20) for specific challenges like social situations or weight gain, providing ongoing value.
Monetization & growth
The app funnels users directly into a subscription after the initial quiz. The paywall (00:51) appears after a "Your Plan Is Ready" screen, framing the subscription as the key to unlocking the personalized plan. It presents a single offer: a 3-day free trial that converts to a $9.99/week subscription. The paywall screen itself is reinforced with social proof and a bulleted list of benefits. An interesting growth tactic is the mid-quiz rating prompt (00:18), which attempts to secure a high rating while the user is actively engaged.
Who it’s for
This app is clearly for individuals who are motivated to quit smoking but may have struggled with traditional methods like patches or willpower alone. The emphasis on hypnosis and reprogramming the brain suggests it targets users interested in mindfulness, psychology-based approaches, and guided self-help. The simple interface makes it accessible to a broad, non-tech-savvy audience.
Notes & opportunities
The onboarding flow is generally strong, but the mid-quiz rating prompt (00:18) could be perceived as intrusive and might backfire by annoying some users. Additionally, the app immediately shows a success screen after the audio session (02:00) and then prompts for another rating (02:02). This second rating prompt feels more earned but asking twice so close together could lead to prompt fatigue.