Quit smoking for good - Kwit

What it does

Kwit is a comprehensive app designed to help users quit smoking for good. It leverages principles from Cognitive Behavioral Therapy (CBT) to offer a personalized journey that includes tracking progress, managing cravings with coping strategies, and providing motivational support. The app features a suite of tools like guided breathing exercises, a supportive community forum, and expert chat to help users navigate the challenges of quitting.

Where it shines

Kwit excels in making a difficult journey feel manageable and even positive. The onboarding process (00:04 - 03:25) is a standout, transforming a lengthy quiz into a friendly chat with supportive mascots. The app's dashboard (03:35) provides a clear, at-a-glance view of progress across multiple metrics, such as money saved and life expectancy gained, which reinforces the benefits of quitting. Finally, its suite of craving management tools, like the guided breathing exercises (09:52), offers immediate, practical help during tough moments.

UX highlights

Gamified Achievements: The app is rich with gamification. Users unlock trophies for milestones like completing onboarding (02:36), enabling notifications (04:27), and resisting cravings (09:13), creating a steady stream of positive feedback.
Personalized Avatar: Users can customize an avatar (03:38), which strengthens their personal connection to the journey and the app itself.
Daily Check-ins: A simple daily check-in feature (04:51) encourages consistent engagement by asking users to log their mood and confidence, building a valuable dataset for tracking emotional patterns.
Structured Logging: When cravings hit, the app prompts a multi-step log (08:33) for intensity, emotion, and context. This encourages mindfulness and provides data for tailored insights.
Layered Content: The 'Explore' section (13:45) offers a library of articles and testimonials, providing deeper learning opportunities for users when they are ready for them.
Clear Goal Tracking: The 'My goals' section (06:18) presents a visual timeline of upcoming health and wellbeing milestones, giving users clear, short-term targets to anticipate.

Monetization & growth

The app uses a soft paywall with a free trial. After a lengthy and personalized onboarding quiz, the user is shown a value proposition screen quantifying their potential yearly benefits (02:30). This is immediately followed by the paywall at 02:50, which presents three options: quarterly, annual (with a 3-day free trial), and a lifetime purchase. The annual plan with the trial is pre-selected. After subscribing, the user is welcomed with a 'Winning Trial' trophy (03:17), which reframes the subscription as a positive achievement.

Who it’s for

Kwit is for smokers who are serious about quitting and are looking for a structured, supportive, and science-backed tool. Its approach is particularly well-suited for individuals who appreciate a data-driven process, benefit from gamification and positive reinforcement, and value the support of a community. The inclusion of expert chat also makes it a good fit for those who may want access to professional guidance without committing to traditional therapy.

Notes & opportunities

The onboarding is impressively thorough but also very long, potentially leading to drop-off for less motivated users. While the conversational format helps, its length is a notable friction point. The main dashboard is dense with information, which is great for data-oriented users, but could be overwhelming for some. Simplifying the initial view or offering a 'lite' mode could improve accessibility. Finally, while the community feature is strong, integrating more direct social challenges or accountability partnerships could further enhance its effectiveness.