What it does
QuitSure is a digital program aimed at helping people quit smoking and vaping. Rather than focusing solely on willpower, the app uses principles from psychology and neuroscience to change a user's mindset about their habit. It provides a structured, multi-day course with daily modules, journaling exercises, and mindfulness tools to dismantle cravings and build new, healthier thought patterns.
Where it shines
QuitSure's strength lies in its comprehensive and empathetic onboarding. The process is a deep dive into the user's personal smoking habits, using a long-form quiz (00:44) that feels more like a coaching session than a data grab. The app smartly breaks up the quiz with moments of value, like calculating the user's annual smoking cost at 01:31. The main dashboard is simple and focused, centering on a daily cigarette tracker (04:03) and the day's learning modules, avoiding overwhelming clutter.
UX highlights
- Structured Onboarding Quiz: The quiz is lengthy but organized into clear sections like "My Smoking Behavior" and "My Thought Patterns," giving the user a sense of progress (00:45).
- Counter-Intuitive Guidance: The app advises users to continue smoking during the initial phase (04:22), reducing pressure and building trust by explaining the psychology behind this approach.
- In-App Tools: A simple, guided breathing exercise (04:35) is offered as a tool to manage cravings, providing immediate, practical support.
- Focused Dashboard: The home screen prioritizes the daily tracking task and access to the program modules, keeping the user focused on the core loop.
- Clear Module Progression: Content is unlocked sequentially, preventing users from feeling overwhelmed and guiding them through a structured path (05:33).
- Onboarding Coachmarks: After the setup, a series of coachmarks (03:46) quickly orients the user to the main interface elements.
Monetization & growth
Monetization is introduced at the end of the extensive onboarding process. At 03:26, the app presents a single subscription plan, framed as the key to unlocking the personalized program built from the user's quiz answers. Urgency is created with a 60% discount and a countdown timer. When the user attempts to close the paywall, a secondary pop-up offer appears (03:42), reframing the value around the money they will save by quitting. This exit-intent strategy is a direct attempt to recapture potentially lost conversions.
Who it’s for
This app is designed for smokers or vapers who have tried quitting before and failed, particularly those who struggle with the psychological aspects of addiction like cravings and triggers. It appeals to users looking for a structured, educational program rather than a simple tracking tool. The tone and depth suggest it's for individuals ready to invest time and effort into understanding the root causes of their habit.
Notes & opportunities
While the onboarding is thorough, its length could be a point of friction for some users. The immediate request for account creation at 00:15, before any value is demonstrated, might cause some drop-off. The main dashboard has multiple carousels (05:00), which could be simplified to reduce cognitive load. Finally, the error message when trying to access a locked module (05:34) is generic; it could be improved by explaining why it's locked and when it will become available to reinforce the program's structure.