App Showcase: QuitSure Quit Smoking & Vaping
App info
- App name: QuitSure Quit Smoking & Vaping
- Onboarding steps: 27
- Paywall type: Free Trial - Soft Paywall
- Monthly installs: 10,000
- Monthly revenue: $50,000
- App category: health and fitness
What it does
QuitSure is a digital program designed to help people quit smoking and vaping. Rather than focusing on willpower, the app uses a multi-day course built on principles of psychology and neuroscience to change the user's relationship with nicotine. It combines daily educational modules, exercises, a supportive community, and progress tracking to guide users towards becoming smoke-free.
Where it shines
QuitSure's greatest strength is its structured, educational approach. The onboarding is a masterclass in building perceived value. The extensive quiz (starting at 00:42) makes the user feel that a truly personalized plan is being created for them. This culminates in a clever "Analyzing your answers..." screen (02:18) that keeps users engaged with micro-questions. Once inside, the app presents a clear, day-by-day roadmap (03:11), removing the guesswork from the quitting process. The integration of a community feed (05:04) provides crucial social support, allowing users to share milestones and encourage each other.
UX highlights
- Structured Daily Program: The main screen organizes content into daily modules and exercises, creating a clear, actionable plan for the user to follow (03:35).
- Interactive Onboarding: The quiz is broken up with social proof (01:08) and testimonials (01:28), keeping momentum high and building trust.
- Tangible Progress Tracking: The dashboard (04:18) visualizes key metrics like money saved, life added, and cigarettes avoided, making the benefits of quitting concrete.
- Integrated Community: The app features a social feed where users can post updates, react to others' progress, and offer support, fostering a sense of shared journey (05:08).
- Guided Tours: After subscribing (03:09) and upon first entering the profile (06:16), the app uses guided overlays to explain key features, ensuring users aren't left confused.
- In-app Coaching: The app provides direct access to coaching and support chats from multiple entry points (06:39), offering a human touchpoint for users who need help.
Monetization & growth
Monetization is handled through a soft paywall presented after the comprehensive onboarding quiz (02:46). The paywall offers two subscription plans: a 3-day free trial that converts to a monthly plan, and a discounted monthly offer. It creates urgency with a 10-minute countdown timer and highlights the daily cost to make the price feel more accessible. The app also incentivizes program completion by offering a full refund if users finish the first 6 days of the program within 6 days, a powerful growth and retention hook.
Who it’s for
This app is for smokers or vapers who have likely tried to quit before using willpower alone and failed. They are looking for a structured, evidence-based method that addresses the psychological aspects of addiction, not just the physical ones. The user is likely someone who appreciates a methodical, day-by-day program and values community support in their journey to quit.
Notes & opportunities
While the onboarding is thorough, its length could be a point of friction for some users. The app locks all modules beyond Day 1, which encourages daily engagement but might frustrate users who want to move faster. The community feed (05:04) is a core strength, but the UI for filtering by tags could be more prominent to help users find relevant content more easily. The pop-up indicating "Screen recording of modules is not permitted" (03:31) is an interesting anti-piracy measure but momentarily breaks the user experience.