Timella: Study & Work Timer

What it does

Timella is a focused time tracking tool designed to help users manage their productivity sessions. At its core, it's a flexible timer that can operate in an endless count-up mode or as a traditional countdown timer. The app allows users to name, categorize, and log sessions for various activities like studying, working, or exercising. Its key differentiator is the ability to actively block distracting applications during focus sessions by integrating with the device's Screen Time settings.

Where it shines

Timella excels in its practical approach to focus. The app blocking feature, demonstrated at 01:29, is a standout. It provides a real barrier to distraction, moving beyond simple time logging. The 'Shortcuts' system (03:23) is another highlight. It allows users to create pre-configured timers for recurring activities like 'Running' or 'Checking Mails', turning a multi-step setup into a single tap. Finally, the simple prompt to add a note after a session (02:11) adds a valuable layer of reflection, transforming the app into a lightweight productivity journal.

UX highlights

Dual Timer Modes: The simple toggle at the bottom of the timer screen (02:26) allows for quick switching between an endless stopwatch and a fixed countdown, catering to different needs.
Post-Session Notes: After completing a session, the app immediately prompts for a quick note (02:11), encouraging users to log their accomplishments and add context to their tracked time.
System-Level App Blocking: By tapping the lock icon (01:29), users can select specific apps to block during a session, providing a powerful, tangible tool against procrastination.
Actionable Shortcuts: The dedicated Shortcuts tab lets users create and categorize one-tap timers for routine tasks (03:45), greatly reducing friction for daily use.
Swipe-to-Delete: Standard but well-implemented swipe gestures in session (05:00) and shortcut (04:24) lists make management intuitive and fast.
Clean Data Visualization: The 'Overview' screen (04:42) provides a simple, clear summary of daily focus time, recent sessions, and streaks without overwhelming the user with complex charts.

Monetization & growth

A soft paywall appears very early in the user journey, right after the initial feature showcase (00:33). The app offers a single monthly subscription plan for 'Timella Pro'. The paywall screen is a long, scrollable list that clearly outlines the numerous features unlocked with the subscription. Many core features, such as app blocking, iCloud sync (05:51), and even changing the month in the session history (05:03), are locked behind this Pro plan, making the upgrade compelling for serious users. The app does not appear to offer a free trial.

Who it’s for

Timella is clearly designed for students, professionals, freelancers, and anyone looking to be more intentional with their time. Its feature set is ideal for those who practice time-blocking techniques like the Pomodoro method or who simply need to log hours for work or study. The app-blocking feature makes it particularly useful for individuals who struggle with digital distractions on their phones. The clean, minimalist interface appeals to users who want a straightforward tool without excessive bells and whistles.

Notes & opportunities

The app's onboarding is very direct, which might be jarring for users who expect to try the core functionality before seeing a paywall. The purchase flow fails in the video (01:00), which is a critical bug. While the app has two timer modes, the UI to switch between them is a small segmented control at the very bottom (02:26), which could be more prominent. An opportunity exists to provide more detailed stats or charts in the 'Overview' section to give users a richer picture of their habits over time.