Timepage: Calendar Planner

What it does

Timepage is a sophisticated calendar app that aims to be a central hub for your daily schedule. It combines your events, contacts, maps, and weather into a single, continuous timeline. The app focuses on providing context around your schedule, helping you understand not just what's next, but how to prepare for it.

Where it shines

Timepage excels in its visual design and thoughtful integration of data. The main timeline view is clean and readable, using color to distinguish between different calendars. At 06:25, we see the "Today" view, which elegantly combines the day's schedule with a real-time weather forecast. The event creation process is also a highlight. As seen starting at 02:49, adding an event is intuitive, with fluid controls for setting times and dates. The app's use of subtle animations and haptic feedback throughout makes navigation feel polished and responsive.

UX highlights

Contextual Weather: The app displays a detailed weather forecast directly within the daily timeline (08:49), helping users plan their day accordingly.
Interactive Color Personalization: The onboarding concludes with a delightful, physics-based color picker (02:26), turning a simple setting into a memorable brand moment.
Event Countdowns: For future events, the app generates a shareable countdown timer (04:29), building anticipation and making events feel more significant.
Smart Alerts: The app offers a suite of "Smart Alerts" (10:55), including time-to-leave notifications based on travel method and rain alerts, adding proactive utility.
Fluid Time and Date Selection: Adjusting event times involves a smooth, scrolling interface (05:07), which is more tactile and engaging than standard pickers.
Heatmap View: The monthly calendar view (08:17) uses a heatmap to visually indicate how busy each day is, allowing for quick scanning of your schedule.

Monetization & growth

Timepage employs a hard paywall with a free trial. During onboarding, after a compelling feature showcase (00:43), the user is presented with a subscription screen (01:21) that defaults to a yearly bundle with a 7-day free trial. This strategy ensures users are invested from the start. Interestingly, after a user subscribes, the app immediately presents an upsell to a Family Plan (01:46), a clever tactic to capture higher revenue from committed users. There doesn't appear to be a free version of the app; access is contingent on starting a trial.

Who it’s for

This app is designed for busy professionals, students, and anyone who relies heavily on their calendar to manage a complex schedule. Its focus on integrating weather, travel time, and detailed planning tools suggests a target audience that values efficiency and contextual information. The premium design and subscription model also point towards users who are willing to pay for a superior, well-crafted productivity tool over free alternatives.

Notes & opportunities

The onboarding process is comprehensive but quite long, with mandatory sign-up and multiple permission requests before the user can even see the main app. While this ensures full functionality, it might deter users looking for a quicker start. For example, the four consecutive permission prompts from 01:56 to 02:21 could be a point of friction. Introducing a more limited, non-subscribed version could potentially broaden the user base and allow people to experience the app's core value before hitting a paywall.