App Showcase: IQ Boost
App info
- App name: IQ Boost: Brain Trainer, Games
- Onboarding steps: 11
- Paywall type: Free Trial - Soft Paywall
- Monthly installs: 0
- Monthly revenue: $300,000
- App category: education
What it does
IQ Boost is a cognitive training app designed to improve skills like memory, focus, and logical reasoning. It combines bite-sized daily puzzle games with in-depth psychological assessments to offer a structured, personalized self-improvement program.
Where it shines
The app excels at framing simple games as impactful cognitive exercises. During onboarding, the use of medical-style brain scan graphics (00:26) and progress charts (01:01) elevates the perceived value. The inclusion of long-form psychological tests, like the 40-question Procrastination Test (04:36), adds substantial depth beyond just casual gaming.
UX highlights
- Pre-permission framing: A dedicated privacy screen (00:01) softens the impact of the mandatory iOS tracking prompt.
- Visualizing value: The onboarding uses compelling graphics, like the ADHD vs. Normal brain comparison (00:26), to make abstract benefits concrete.
- Frictionless gameplay: Game tutorials (01:52) are simple, interactive overlays that don't block the user from quickly starting the level.
- Satisfying feedback: Completing levels triggers bright, punchy 'Perfect' animations (02:08), providing immediate positive reinforcement.
- Deep assessments: Offering detailed, multi-question tests (04:36) gives users a reason to engage for longer sessions and receive actionable insights.
Monetization & growth
The app uses a soft paywall immediately following a 'Creating your training plan' sequence (01:14). It highlights a 7-day free trial for a weekly subscription, listing the benefits clearly. After the user subscribes, a post-purchase confirmation screen (01:38) smoothly transitions them into the main app experience.
Who it’s for
This app targets individuals looking for productive ways to spend brief moments of downtime. It appeals to users interested in self-improvement, mental acuity, and managing conditions like ADHD or procrastination through gamified routines.
Notes & opportunities
The transition from the 40-question procrastination test to the results screen (05:21) features a generic loading spinner. Enhancing this with a more engaging, personalized animation could make the wait feel shorter and the results feel more uniquely generated.