App Showcase: IQ Booster

What it does

IQ Booster is a mobile app designed to provide brain training through a variety of games and cognitive tests. It aims to help users improve specific skills like memory, focus, logic, and problem-solving. The app offers daily challenges, a library of different games, and a range of tests to assess abilities from general IQ to emotional resilience.

Where it shines

IQ Booster excels at creating a sense of personalized progression. The onboarding experience (00:06) isn't just a formality; it's a deep, multi-stage quiz that makes you feel like the app is genuinely tailoring a plan for you. This investment pays off when you land on the profile screen (07:04), which acts as a comprehensive progress hub. The 'Skills Radar' (07:11) is a particularly strong feature, offering a compelling visual summary of your cognitive strengths and weaknesses. Finally, the app keeps you engaged with post-activity 'Best Picks' modals (03:10), which cleverly guide you from one challenge to the next, creating a continuous and sticky play loop.

UX highlights

• Structured Onboarding: The initial quiz is broken into logical sections, making the data collection feel purposeful rather than tedious.
• Visual Game Tutorials: Before each new game, a short, looping animation demonstrates the core mechanic (e.g., 01:14), making it easy to learn without reading instructions.
• Continuous Engagement Loop: After completing a game, a 'Best Picks' modal appears, suggesting the next activity and reducing the friction of deciding what to do next.
• Progress-Centric Profile: The profile tab is a destination for tracking performance, featuring detailed progress bars for each skill category and a visually intuitive skills radar.
• Clean Gameplay Interface: The games themselves feature a minimalist design that helps the user focus on the task at hand, with clear feedback for correct and incorrect answers.

Monetization & growth

IQ Booster employs a soft paywall strategy, gating full access behind a subscription. After the detailed onboarding quiz, the app immediately presents a paywall (00:45) offering a 3-day free trial for its 'IQ Booster Pro' plan. The offer is simplified to a single weekly subscription, which reduces choice paralysis for the user. The value of the subscription is directly tied to the personalization established in the quiz, promising a custom training plan and access to all games and tests.

Who it’s for

This app is for individuals interested in casual cognitive training and self-assessment. Its game-based approach makes it suitable for users who want to keep their minds sharp through daily puzzles and challenges. It also caters to those curious about their cognitive abilities, offering a wide range of tests on topics from IQ and memory strength to stress levels and creativity.

Notes & opportunities

While the onboarding is thorough, the immediate presentation of system permission prompts for tracking (00:02) and notifications (01:02) without any context-setting 'warm-up' screen could be jarring for users and may lead to lower opt-in rates. Additionally, some test interactions could be improved; during the IQ Test at 04:08, the user's taps on incorrect answers still highlight the radio button, which could be confusing feedback. Clarifying the selection interaction would improve the test-taking experience.