App Showcase: H20Score

What it does

H20Score is a health and wellness app designed to bring transparency to the water we drink. It allows users to look up safety ratings for hundreds of bottled water brands and even check the quality of local tap water. The app provides detailed reports on contaminants, differentiating between health guidelines and legal limits to give users a clear picture of what's inside their water.

Where it shines

H20Score excels at translating complex scientific data into easily digestible, and often alarming, insights. For example, when viewing a report for Evian, the app doesn't just list the Nitrate level; it displays a bright red "6X Over Guideline" badge (01:24). This simple multiplier makes the potential risk immediately understandable to anyone. The app also features a robust scanner (01:46) that can identify a water bottle from a picture, quickly pulling up its quality score and contaminant report.

UX highlights

• Dual Data Views: The app offers two ways to see product data. There's a comprehensive list view for deep analysis (01:17) and a visual overlay on the product image for a quick summary (01:30), catering to different user needs.
• Clear Visual Hierarchy: On detail screens, information is color-coded. Red dots indicate potential issues, while green dots signify good results, making the reports scannable and easy to interpret.
• Comprehensive Filtering: When browsing water filters, users can tap through multiple specific categories like "Above Counter Filter" or "Water Ionizer" (03:02), making it easy to find a relevant solution.
• Interactive Tap Water Map: The map feature (03:31) provides a great visual way to explore water quality by location, with pop-ups showing key stats for each city before diving into the full report.
• Detailed Contaminant Explanations: The app goes beyond just listing chemicals. Each contaminant entry includes sections explaining what it is, its potential health risks, and its source (01:23).

Monetization & growth

The app presents its subscription paywall after a value-driven onboarding carousel. The paywall at 00:38 offers a yearly plan with a 3-day free trial and a lifetime option. It clearly lists the premium features, such as unlimited scans and location water reports. An interesting growth tactic is the early rating prompt (00:21), which asks for a review before the user even reaches the main app, likely to capitalize on initial enthusiasm.

Who it’s for

H20Score is for health-conscious individuals and families who are concerned about the quality of their drinking water. This includes people who primarily drink bottled water and want to choose the safest brand, as well as those who drink tap water and want to understand the risks in their municipality. It also serves users looking for effective water filtration systems by providing ratings and recommendations.

Notes & opportunities

The user experience is generally smooth, but there are a few areas for refinement. When a user first opens the app, they are immediately hit with a system notification prompt (00:00) without any context or warmup screen, which could be jarring. Additionally, the product detail screen for Dasani (02:08) gets a score of 0/100, which feels extreme and could benefit from a more nuanced scoring explanation to maintain credibility. The app could also enhance trust by citing the sources for its lab reports more prominently.