What it does
Habit is a comprehensive self-improvement tool designed to help users build positive routines and break negative ones. More than a simple checklist, it allows users to track progress on various habits, monitor their mood, and analyze trends over time. The app also includes social features, allowing users to track habits together with friends for mutual accountability.
Where it shines
Habit excels in its thoughtful approach to behavior change. The onboarding quiz (00:46) quickly gathers user goals to create a sense of personalization. A standout moment is the animated graph at 01:04 that visually connects habit-building to increased happiness, framing the app's value in emotional terms. The main dashboard is also well-designed, offering layered interactions; a simple tap checks off a habit, while a swipe (05:07) reveals powerful shortcuts like adding data or a memo without leaving the screen.
UX highlights
- Dual Habit Types: The app smartly separates habits into 'Build' and 'Quit' categories (03:54). This tailors the tracking logic to the specific goal, recognizing that avoiding a negative action is different from performing a positive one.
- Rich Customization: When creating a habit, users have extensive control. They can set goals, define schedules, choose colors, customize ringtones (02:54), and even import their own sounds.
- Layered Interactions: The swipe-to-reveal actions (05:40) on the home screen provide quick access to secondary functions like adding memos or hiding a habit, keeping the main UI clean.
- Integrated Mood Tracking: Mood logging (07:12) is seamlessly integrated, allowing users to see correlations between their habits and emotional state on the calendar view.
- In-depth Analytics: Each habit gets its own detailed statistics page (06:00) with calendars, yearly heatmaps, and trend graphs, offering a deep dive into personal data.
- Extensive Theming: Beyond a simple dark mode, users can customize widget themes (10:50), app theme colors, and even the style of completion markers (11:25).
Monetization & growth
Monetization is introduced after a significant user investment during onboarding. After the quiz and value proposition screens, a paywall appears at 01:19. It presents three plans: Annual (with a 3-day free trial), Lifetime, and Lifetime Family. The annual plan's price is broken down into a monthly cost to reduce sticker shock. The paywall itself is packed with social proof, including user counts and five-star rating numbers, to build trust and justify the purchase.
Who it’s for
This app is for individuals serious about self-improvement and personal development. Its detailed tracking and analytics appeal to data-driven users who want to understand the nuances of their behavior. The social features also make it a good fit for friends or partners looking for mutual accountability. It's less for the casual user and more for someone committed to making long-term lifestyle changes.
Notes & opportunities
The app is feature-rich, but this can lead to some complexity. The settings menu, for instance, is very long and could benefit from better organization. The distinction between 'Build' and 'Quit' habits is powerful but could be explained more clearly upfront. Finally, while the social features are mentioned, the process of adding a friend requires enabling iCloud Sync, which is presented in a slightly jarring pop-up (06:45) that could be better integrated into the flow.