What it does
Fluently is an AI-powered language tutor focused on improving conversational English. The core experience involves having spoken conversations with an AI character on various topics. After each session, the app provides detailed, actionable feedback on pronunciation, grammar, fluency, and vocabulary, helping users practice speaking without the pressure of talking to a real person.
Where it shines
The app's strength lies in its deep personalization and detailed feedback loop. The onboarding quiz (starting at 00:17) is remarkably thorough, gathering information on everything from a user's professional field to their emotional state when speaking English. This data is then used to create a custom learning plan. The post-call analysis (06:12) is another highlight, breaking down a user's performance into a clear, multi-faceted score that feels both diagnostic and encouraging.
UX highlights
- Progress Projection: Before showing the paywall, the app visualizes the user's potential progress on a timeline (04:09). This effectively frames the subscription as an investment in a clear, achievable goal.
- Partial Assessment Nudge: The app creates a powerful incentive to use its core feature by first providing a "Partial Assessment" (03:11). This shows a vocabulary score but locks other metrics, which can only be unlocked by completing a speaking call.
- Informative Loading Screens: Instead of generic spinners, the app uses loading time (03:51) to share facts and research that support its learning methodology. This builds credibility and makes waiting feel productive.
- Tutor Customization: Users can choose their AI tutor and even adjust their speaking pace (08:11), allowing for a more comfortable and personalized practice environment.
- Actionable Feedback: The feedback screens (06:15) are well-structured, providing not just scores but also specific advice on how to improve, like using more synonyms or working on question formation.
Monetization & growth
Monetization is introduced at the end of the long onboarding flow. The paywall (04:10) is a soft paywall, meaning the user can dismiss it to access a limited version of the app. It employs several common tactics to drive conversion, including a 50% discount, a countdown timer to create urgency, social proof with a user testimonial, and breaking down the price to a daily cost. The app offers three subscription plans (1-week, 12-week, and 52-week), with the 12-week plan highlighted as the most popular choice.
Who it’s for
Fluently is best suited for intermediate English learners who understand the language but lack the confidence or opportunity to practice speaking. It's ideal for professionals who need to improve their conversational fluency for work, as well as anyone who feels anxious about making mistakes in front of a human tutor. The focus on AI conversation provides a safe, low-stakes environment for practice.
Notes & opportunities
The onboarding process is exceptionally long and could be a significant point of user drop-off. While the depth of the quiz is a strength, the app could benefit from testing a more streamlined path to the first AI call. This would allow users to experience the core value proposition sooner. Additionally, the initial assessment call was aborted (02:08), and the reason isn't clear, suggesting potential friction in that critical step.