Expert Cleaner - Clean Storage

What it does

Expert Cleaner is a comprehensive utility toolkit for iPhone users. Its primary job is to help you reclaim storage space by identifying and removing redundant files. The app provides tools to find duplicate photos, similar videos, and incomplete contacts. It also includes features for video compression and securing private media in a locked vault.

Where it shines

The app excels at providing a centralized hub for device maintenance. The "Quick Clean" feature, shown at 00:56, is a great example. It runs a single scan and then presents a neatly organized list of potential items to delete, from similar photos to blurry screenshots. Another highlight is the "Swipe Clean" interface (00:25), which turns the chore of sorting photos into a fast, almost game-like experience. The inclusion of an AI Wallpaper generator (08:55) is also a surprising and creative addition that goes beyond simple utility.

UX highlights

The dashboard (00:50) clearly organizes features into logical categories like "Device Security" and "Organize," making it easy to find the right tool.
The app offers multiple ways to clean photos, catering to different user needs. You can either use the bulk "Find Duplicate Photos" tool (00:15) for efficiency or the more deliberate "Swipe Clean" method (07:58) for individual review.
Visual feedback is used effectively. For instance, after cleaning files, the storage bar animates to reflect the newly freed space (00:18), providing immediate gratification.
The "Private Space" (03:19) is well-integrated, allowing users to set a passcode and use Face ID for a secure area to hide photos and contacts.
The app includes helpful, step-by-step "Cleanup Guides" (06:40) for tasks outside its direct control, such as clearing the Safari cache, which adds value beyond its core toolset.

Monetization & growth

The app appears to use a freemium model with a soft paywall. A subscription prompt from the App Store appears when a user attempts an action, such as deleting files after a scan (00:41). This paywall offers a 3-day free trial for a weekly plan. Later in the video (11:06), a dedicated upsell screen is shown, presenting weekly, monthly, and yearly options, with the free trial enabled by default via a toggle. This suggests the app allows some free functionality to demonstrate value before asking for payment.

Who it’s for

This app is for iPhone users who are running low on storage or simply want to keep their device organized. It's particularly useful for people who take a lot of photos and videos and end up with many duplicates or similar shots. It also caters to privacy-conscious users with its "Private Space" and security scanning features. The straightforward UI makes it accessible even for less tech-savvy individuals.

Notes & opportunities

While the feature set is extensive, the sheer number of options on the main dashboard could feel overwhelming to a new user. Prioritizing the most common cleanup tasks more prominently might streamline the initial experience. Additionally, the transition between cleaning a category and seeing the updated storage amount could be more immediate to reinforce the app's effectiveness. For example, after deleting photos at 00:17, the user has to navigate back to see the storage change.