ExpiNotif: Expiration dates

What it does

ExpiNotif is a focused utility designed to help users track important expiration dates. Whether it's a passport, a driver's license, a product's expiry date, or a recurring subscription, the app serves as a centralized repository for these time-sensitive items. Its core function is to provide timely reminders so users can take action before it's too late.

Where it shines

The app's strength lies in its simplicity and clarity. The main dashboard (02:38) is highly scannable, using color-coded icons to visually distinguish between items that are expiring soon (orange) and those that are not (green). The process of adding a new document is also streamlined. At 00:56, the app allows for fluid, in-context category creation, meaning users don't have to navigate away to a separate settings screen to get organized. This thoughtful design makes managing important dates feel effortless.

UX highlights

Contextual Permissions: The app waits until the user saves their first document to request notification permissions (01:44), explaining the value at the moment it's needed.
Inline Category Creation: Instead of a simple dropdown, the category field (00:56) opens a modal where users can create new categories and assign a color tag in one continuous flow.
Clear Visual Hierarchy: The dashboard at 02:38 prioritizes information effectively. The item name is prominent, the days remaining provide an instant status, and the expiration date offers precise detail.
Simple Forms: The 'Add Document' screen (00:25) uses standard, easy-to-understand input fields without any complex or confusing controls.
Actionable Empty State: The initial screen after sign-up (00:23) is empty but clearly directs the user to the primary action of adding a document with a floating action button.

Monetization & growth

The app employs a 'soft paywall' strategy. The premium features are not aggressively pushed on the user. Instead, the 'Plus Version' is an option within the side menu (04:03). The paywall itself is straightforward, offering monthly, annual, and one-time lifetime payment options. Benefits like 'Unlimited documents' and 'Add more than one file per document' are clearly listed, targeting users who have found value in the free version and are ready to upgrade for more power.

Who it’s for

ExpiNotif is for anyone who struggles to keep track of multiple expiring items. This could include frequent travelers managing passports and visas, busy parents tracking food expiration dates, or financially savvy individuals monitoring subscription renewal dates. The app is best suited for users who appreciate a simple, no-frills tool that does one job and does it well.

Notes & opportunities

While the direct-to-app flow is efficient, the mandatory sign-up at 00:01 could be a point of friction for new users. Allowing the creation of one or two documents before requiring an account could improve initial adoption. Additionally, when a user tries to save an item with a past date (03:08), the error message is subtle. Making this validation feedback more prominent could improve the user experience.