What it does
Boards is a content management and productivity platform designed for sales teams, marketers, and creators. It allows users to organize various types of content, such as text scripts, images, videos, links, and PDFs, into shareable "boards." The app's key feature is a custom mobile keyboard that provides one-tap access to this content, enabling users to quickly share it in any messaging app without switching between applications.
Where it shines
The app's strength lies in its practical approach to solving a common workflow problem. The guided onboarding is particularly effective. At 00:48, it presents an animated tutorial that simulates the complex process of enabling a third-party keyboard in iOS settings, which significantly reduces user friction. Following this, an interactive chat-based tutorial with an assistant named Fernanda (01:10) cleverly teaches the core functionality in the exact context it will be used.
UX highlights
- Template-Driven Creation: When creating a landing page (03:31), users are offered a variety of pre-designed templates organized by use case. This removes the 'blank canvas' problem and accelerates time to value.
- In-Chat Onboarding: The tutorial (01:10) is presented as a conversation, making it feel personal and interactive rather than a passive walkthrough.
- Direct Content Interaction: During the tutorial, the user is prompted to tap on different content types (like a message at 01:38 or an image at 01:48) to see them populate the chat, providing immediate hands-on experience.
- Integrated Page Builder: The app includes a simple, block-based editor for creating shareable web pages (04:05), allowing users to build sales pages or business cards directly within the platform.
- Granular Board Controls: When creating a new board, users have options to add editors and control member permissions (07:35), indicating robust features for team collaboration.
- Contextual Help: Small tooltips and guides appear throughout the app, like the "Post messages" prompt in a new board (07:57), providing timely instructions.
Monetization & growth
The app presents a soft paywall after the initial onboarding and tutorial flow is complete. At 02:18, it displays a 7-day free trial offer with three subscription tiers: Starter, Professional, and Unlimited. The plans are offered in both monthly and annual options, with the annual choice highlighted with a "20% off" tag. The Professional plan is marked as "Most popular," a common psychological nudge. Users can expand each plan to see a detailed list of feature highlights, helping them make an informed decision.
Who it’s for
Boards appears to be targeted at sales professionals, social media managers, direct sellers, and anyone who frequently shares a standard set of content with customers or followers. The emphasis on "Quick Scripts," "Product Catalogs," and "Coupons" in the initial screen (00:02) suggests a strong focus on business and e-commerce use cases. The team collaboration features, like adding editors and members to boards, make it suitable for small to medium-sized teams.
Notes & opportunities
The onboarding flow is thorough but also quite long, with mandatory sign-up and a multi-step keyboard installation process. This could be a point of significant user drop-off. While the animated guide (00:48) is excellent, simplifying or shortening this initial setup could improve activation rates. Additionally, after creating a page, the app shows an error about missing details (05:00), but then lets the user share it anyway (05:03), which could lead to sharing incomplete or broken pages.