BODi by Beachbody Home Fitness

What it does

BODi is a comprehensive home fitness platform that provides users with access to a vast library of workout programs and nutrition plans. The app aims to be an all-in-one solution for health and wellness by personalizing content through an initial quiz and offering detailed tools to track workouts, meals, hydration, and physical progress over time.

Where it shines

BODi excels in its structured and deep content offerings. After a quick onboarding quiz (00:10), the app presents a dashboard with personalized recommendations. The true depth is revealed when exploring a program like 'Job 1' (01:28). The program detail screen is incredibly rich, broken down into tabs for 'Start Here,' 'Workouts,' 'Nutrition,' and 'Program Materials,' providing everything a user needs in one place. Furthermore, its tracking functionality is exceptionally granular. The 'Daily Activity' tab (07:31) allows users to log not just workouts but also specific nutritional supplements, water intake, and even link to structured meal plans with container-based portion control (08:22).

UX highlights

Live Password Validation: During sign-up (00:45), password requirements update with green checkmarks in real-time, removing the common frustration of submitting and getting an error.
Adaptable Recommendations: The home screen features a 'Retake' button next to quiz results (01:23), acknowledging that user goals change and providing an easy way to refresh recommendations.
Modular Tracking: The activity logging is broken into distinct, collapsible modules. This allows users to focus on what they want to track without being overwhelmed by a single, massive form.
Contextual Permissions: The app uses custom warm-up screens before system prompts, such as for notifications (01:09) and local network access (01:39), explaining the benefit to the user first.
Gamified Milestones: The app celebrates small victories, like hitting a daily water goal (11:06), with a congratulatory pop-up, reinforcing positive habits.
Rich Program Hubs: Each workout program has a dedicated hub that centralizes all related content, from workout videos to PDF calendars and nutrition guides (01:48), creating a one-stop-shop for users.

Monetization & growth

The app uses a mandatory sign-up and paywall flow after the initial onboarding quiz. At 01:00, the user is presented with a paywall offering four different subscription plans, including monthly and annual options with and without a trial. The paywall leverages social proof by displaying a high star rating (4.9 stars) and a large number of reviews. For users who don't subscribe initially, the app maintains persistent calls-to-action, such as the 'Unlock your potential' banner on the home screen (04:01), to encourage conversion later.

Who it’s for

BODi is designed for individuals seeking structured, goal-oriented fitness and nutrition guidance they can follow from home. Its vast library caters to a wide range of fitness levels, from beginner to advanced. The detailed tracking and meal planning features make it particularly suitable for users who are data-driven and appreciate a holistic approach to tracking their health journey. It appeals to those who prefer following established programs from well-known trainers over creating their own workout plans.

Notes & opportunities

While the content is deep, the user is frequently firewalled by paywalls when trying to explore locked content (e.g., 03:54), which could cause frustration. The app also requests multiple permissions (notifications, local network) back-to-back immediately after onboarding, which might feel slightly aggressive. Spacing these requests more contextually, for instance, asking for network access only when the user first tries to cast a video, could improve the experience.