What it does
Zetto is a multi-faceted mental wellness app designed for self-reflection. It combines a gratitude journal, a daily mood tracker, and a library of inspirational quotes. A key feature is its gamified approach, where users spend virtual coins to log gratitude entries, creating a unique engagement loop.
Where it shines
The app's strength is its blend of guided reflection and creative expression. The gratitude journaling flow (00:16) is simple, but the introduction of a coin economy makes it feel like a meaningful daily action. Furthermore, the ability to create custom quote images (01:21) by selecting personal photos provides a powerful tool for personalization that goes beyond typical wellness apps.
UX highlights
- The ambient falling petals on the home screen (00:10) add a calm, polished feel without being distracting.
- The coin system provides clear, immediate feedback, with the balance visibly decreasing after an entry is saved (00:31).
- The mood diary uses playful, animated flower icons to represent feelings (02:32), which is more engaging than standard emoji.
- The Profile screen (02:54) neatly summarizes mood statistics and favorited quotes, creating a personal dashboard of the user's journey.
- The app clearly separates its three core functions: gratitude, quotes, and mood, likely through bottom navigation, which prevents cognitive overload.
- The history view for gratitude entries (00:46) is clean and scannable, making it easy to review past moments.
Monetization & growth
The app’s monetization strategy is built around an in-app currency of "coins." Users spend coins to perform the core action of adding a gratitude entry (00:17). When coins run low, users can purchase more from a dedicated shop (01:06), which offers various packages at different price points. This creates a direct link between engagement and revenue. The invite code screen during onboarding (00:01) suggests a potential referral-based growth loop.
Who it’s for
Zetto seems designed for individuals looking for a structured yet gentle way to practice daily self-care. Its features appeal to users who enjoy journaling, seek daily inspiration, and are motivated by light gamification. The creative tools also cater to those who want to personalize and share their wellness journey.
Notes & opportunities
The cost of 10 coins per gratitude entry could become a point of friction for highly active users, potentially discouraging frequent journaling if they are unwilling to pay. While the mood statistics are clear (02:54), they currently only show a single entry. Expanding this with trends over time would add more value. Finally, the ability to share the custom-created quotes (01:53) is not shown, which feels like a missed opportunity for a viral growth channel.