App Showcase
App info
- App name: Universal TV Remote Control＊
- Onboarding steps: 3
- Paywall type: Free Trial - Soft Paywall
- Monthly installs: 600,000
- Monthly revenue: $750,000
- App category: utilities
What it does
This app transforms a user's mobile device into a comprehensive universal remote for smart TVs. It provides standard remote control functionality, voice commands, trackpad navigation, and direct access to installed TV apps. Additionally, it features a built-in media casting tool for sharing photos and videos directly to the big screen.
Where it shines
The app excels in its clear interface customization and robust feature set. At 01:04, directly after pairing, the app prompts users to choose a visual skin, instantly making the remote feel personal. Furthermore, the integration of a trackpad mode (02:04) and an apps dashboard (02:20) centralizes everything a user needs into one smooth interface.
UX highlights
- The post-pairing skin selection (01:04) rewards the user for completing the technical setup.
- The "Apps" tab (02:20) acts as a fast launcher, eliminating the need to navigate clunky TV menus.
- A dedicated voice command visualizer (01:58) gives clear feedback during audio input.
- The media casting flow (02:51) is built directly into the core navigation, keeping related utilities tightly coupled.
Monetization & growth
The app introduces a soft paywall immediately during onboarding (00:14). It leverages a video background to establish value and utilizes a unique, high-contrast toggle switch for enabling the free trial. This transparency likely aids in conversion by removing ambiguity around billing.
Who it’s for
This app is built for smart TV owners who are frustrated with standard hardware remotes. It targets users who want a unified hub to manage multiple devices, quickly launch streaming services, and seamlessly cast personal media from their phones.
Notes & opportunities
The initial onboarding leans heavily on raw system prompts (00:03, 00:10) without contextual warmups, which can lead to high opt-out rates. Providing a brief explanation before asking for tracking or notification permissions could smooth the entry experience.