App Showcase: TruthFinder
App info
- App name: TruthFinder
- Onboarding steps: 2
- Paywall type: Soft Paywall
- Monthly installs: 0
- Monthly revenue: $150,000
- App category: business
What it does
TruthFinder is a utility app designed for accessing public records. It allows users to run background checks and find contact information using various search parameters, including name, phone number, email, and address. The app positions itself as a tool for reconnecting with family, identifying unknown callers, and checking personal public profiles.
Where it shines
The app shines in its straightforward, multi-modal search interface. At 00:12, the primary search screen immediately presents four distinct tabs: Name, Phone, Email, and Address. This design makes the app's capabilities immediately obvious and allows users to initiate their desired search type without navigating through complex menus.
UX highlights
- Clear navigation: The bottom tab bar provides quick access to Home, Reports, Search, and Account sections, ensuring consistent orientation within the app.
- Search categorization: By separating search types (Name, Phone, Email, Address) into distinct tabs at the top of the Home screen (00:12), the UI remains clean and focused for each specific input.
- Loading states: The app uses a branded, circular loading animation (01:38) during searches, reassuring the user that the background process is running.
- Result summaries: Before requiring payment, the app displays preliminary results, such as partial names, ages, and locations (01:40) or map previews for phone numbers (02:23). This serves as a preview of the value behind the paywall.
Monetization & growth
TruthFinder utilizes a soft paywall strategy. Users can perform searches and view summary results for free. However, attempting to open a full, detailed report (01:55) triggers the paywall (01:56). The paywall offers a single "Monthly Unlimited Report Access" subscription, clearly listing the unlocked features (Background Reports, Phone Reports, etc.) with a straightforward monthly price. A prominent checkbox is required to acknowledge the billing terms before unlocking access.
Who it’s for
This app is built for individuals needing to verify identities or gather information from public records. Primary use cases include screening dates, looking up unknown phone numbers, finding lost contacts, or individuals monitoring their own public data footprint.
Notes & opportunities
The initial "Agree to Continue" screen (00:05) presents a large wall of text outlining acceptable and unacceptable uses based on the Fair Credit Reporting Act. While legally necessary, this creates immediate friction. The app could improve this experience by breaking the terms down into a more digestible format or using progressive disclosure, perhaps explaining specific terms only when relevant to a particular search type.