What it does
Timestamp Camera Basic is a utility-focused camera app designed to embed rich, verifiable data directly onto photos and videos. Its core function is to overlay information like date, time, GPS coordinates, address, and even compass direction in real-time. This transforms a standard camera into a tool for documentation and evidence gathering.
Where it shines
The app's primary strength is its extensive customization. The "Edit WaterMark" screen (00:50) offers a deep menu of toggles for different data points, from device time to weather conditions. A standout feature is the "Anti-Fake" watermark (01:07), which adds a unique alphanumeric string to images for authenticity verification. Furthermore, the app provides a wide variety of pre-made templates (01:59), allowing users to quickly switch between different professional and personal styles.
UX highlights
- Direct Onboarding: The app uses a simple, three-screen carousel (00:00 - 00:16) to quickly explain its value before presenting a hard paywall.
- Granular Control: Users can not only toggle data points on or off but also customize their format, as seen with the GPS coordinate styles at 00:59.
- In-Camera Previews: All watermark changes are reflected live on the camera screen, giving users immediate feedback on their settings.
- AI-Powered Suggestions: The app features an "AI Watermark Intelligent Matching Scenario" (03:57), suggesting it can automatically recommend appropriate watermarks.
- Multi-Format Export: From the history tab, users can export media as a ZIP archive or a PDF report (03:25), catering to professional workflows.
- Integrated Tools: The app includes a compass (05:07) and a detailed map view (04:08), positioning itself as a comprehensive tool for fieldwork.
Monetization & growth
The app employs a hard paywall strategy. New users are funneled directly into a subscription screen after a brief feature overview (00:18). The offer is a 3-day free trial that converts to a weekly subscription of $14.99. This model effectively filters for users with high intent who need the app's specific features and are willing to pay for them. The app also includes a satisfaction prompt (03:16) after saving media, which can lead to collecting positive reviews or user feedback.
Who it’s for
This app is clearly targeted at professionals and prosumers who need to create verifiable photo and video records. This includes field inspectors, construction workers, real estate agents, legal professionals, and journalists. The emphasis on precise data, location accuracy, and anti-counterfeit features makes it less suitable for casual social media use and more aligned with official documentation and reporting.
Notes & opportunities
The onboarding flow is aggressive and may deter users who want to try the app before committing to a trial. Placing the paywall after the first photo capture could increase conversions by demonstrating value first. While the settings are powerful, the long, single-list format on the "Edit WaterMark" screen could be overwhelming. Grouping related settings into collapsible sections might improve usability for new users.