TimeBloc - Daily Planner

What it does

TimeBloc is a daily planner designed around the principle of time blocking. The app helps users structure their day by allocating specific time slots for tasks and events. Its core function is to provide a clear, chronological view of the day, allowing users to add, manage, and customize events. It also supports creating reusable weekly routines and syncing with existing calendars to become a central hub for daily planning.

Where it shines

TimeBloc excels in its clean, straightforward user interface that makes the core loop of planning remarkably fast. The event creation process is particularly strong. At 00:49, the app suggests common activities with pre-filled details, removing much of the manual entry friction. The routine builder, introduced at 02:58, is another highlight, allowing users to create multi-day templates for recurring schedules, which elevates it beyond a simple to-do list.

UX highlights

Efficient Event Creation: Smart suggestions at 00:49 pre-populate new events, drastically speeding up the planning process.
Intuitive Gesture Controls: The app uses a simple swipe gesture (02:21) to reveal contextual 'Edit' and 'Delete' actions, keeping the main interface clean.
Deep Customization: Users can personalize events with a wide selection of icons and a full color palette (01:09), making the schedule visually organized and personal.
Clear Information Hierarchy: The main timeline view is easy to scan, with clear time slots and event details, helping users quickly understand their day's structure.
Seamless Onboarding: The initial setup is quick and defers account creation, getting users into the app with minimal friction.

Monetization & growth

TimeBloc employs a clever, context-based monetization strategy. During onboarding (00:06), it presents a high-priced lifetime offer of $79.99. However, if a user later tries to access a gated premium feature like 'Statistics' (03:59), they are shown a much lower-priced lifetime offer of $19.99. This dual-pricing model likely serves to anchor the app's value high initially, while providing a more accessible conversion point for engaged users who demonstrate intent.

Who it’s for

This app is ideal for individuals who adhere to the time-blocking productivity method. This includes students managing class schedules, freelancers organizing client work, and professionals looking to structure their workdays with intention. Its focus on single-user productivity makes it a strong choice for anyone who wants a dedicated tool to plan their own time without the complexity of team collaboration features.

Notes & opportunities

The app's interaction design is smooth, but the monetization strategy could feel inconsistent to some users if they discover the two different price points. The disclaimer in the reminder settings at 05:10, which notes that notifications are only scheduled one day in advance, reveals a technical limitation that could impact reliability for long-term planners. While the focus on solo planning is a strength, adding optional, simple sharing features could broaden its appeal.