TimeBloc - Daily Planner

What it does

TimeBloc is a daily planner that uses the time-blocking method to help users structure their day. The app allows users to create a detailed timeline of events, organize them with icons and colors, and sync with their existing calendars. It also supports creating reusable routines for recurring weekly schedules, aiming to bring clarity and focus to daily planning.

Where it shines

TimeBloc excels in its core event creation loop. At 00:47, the app smartly suggests common tasks like "Answer emails" or "Workout," which dramatically speeds up the process of adding an event. This thoughtful feature turns a potentially tedious task into a few quick taps. The interface for customizing an event is also very efficient, with an embedded scroll wheel for setting the time (01:15) that feels much faster than a standard OS picker.

UX highlights

Smart Suggestions: The app anticipates user needs by providing a list of suggested events upon creation, reducing the need for manual typing (00:48).
Efficient Customization: All event details, including icon, color, duration, and time, can be modified from a single, well-organized screen (00:51).
Tactile Time Picker: The inline, scrollable time selector is a great piece of micro-interaction design that makes setting event times quick and satisfying (01:15).
Intuitive Gestures: A simple left swipe on an event smoothly reveals edit and delete options, a familiar pattern that works well here (02:21).
Clean Visual Hierarchy: The main timeline is easy to read, using color, icons, and clear time markers to create a scannable overview of the day.
Quick Tagging: Users can add tags like "Work" or "Chores" to events with a single tap, which likely feeds into the app's analytics features (01:21).

Monetization & growth

The app employs a confident monetization strategy with a lifetime-only plan. During onboarding, it presents a "Welcome Offer" for $79.99 (00:07). However, the app also uses contextual paywalls with a different price point. When trying to access premium features like Routines or Statistics later, a "Premium Offer" for $19.99 appears (03:44). This dual-price approach uses anchoring and targets users at moments of high intent. The app also includes a "Share with a friend" option in the settings to encourage organic growth (05:13).

Who it’s for

TimeBloc is designed for individuals who follow or want to adopt the time-blocking methodology for productivity. This includes students, freelancers, professionals, and anyone looking to move from a simple to-do list to a more structured daily schedule. The emphasis on routines suggests it's also for people who want to build consistent weekly habits for work, study, or personal well-being.

Notes & opportunities

The app has a very clean and focused user experience. One small point of friction is that the tags are not immediately visible on the main timeline view; only small colored dots appear (02:05). Making the tags more prominent could provide more at-a-glance context. Additionally, the process of creating a routine involves adding events one by one (03:10), which could be streamlined by allowing users to select multiple suggested events at once to build a routine faster.