TimeBloc - Daily Planner

What it does

TimeBloc is a productivity app focused on time blocking, a method for organizing your day into discrete tasks and appointments. The app serves as a digital daily planner where users can add events, structure their schedule from wake-up to bedtime, and create reusable routines for different days. It syncs with existing calendars to provide a unified view of a user's commitments.

Where it shines

TimeBloc excels in its simplicity and speed. The core loop of adding an event is made incredibly fast with a list of smart "Suggested" events (00:49), turning a multi-step process into a few taps. The main interface (00:38) is clean and scannable, presenting the day as a simple, chronological list. Creating multi-day routines is also straightforward, allowing users to build a weekly structure efficiently (02:55).

UX highlights

Smart Suggestions: The app anticipates common tasks like "Workout" or "Answer emails," pre-filling them with icons and durations to accelerate schedule creation (01:30).
Efficient Gestures: Swiping left on an event (02:21) instantly reveals edit and delete actions, keeping the main view uncluttered.
Intuitive Time Picker: A custom, vertical-scrolling time selector (01:15) makes adjusting event times fast and tactile.
Clear Visual Hierarchy: The daily view is easy to read, with icons, titles, and time blocks clearly delineated without feeling crowded.
Flexible Customization: Users can easily change event colors (01:08) and assign tags (01:22) for better organization.
Direct Navigation: The app avoids complex navigation, with core features like routines and settings accessible from a simple bottom tab bar.

Monetization & growth

The app's monetization strategy is introduced immediately. A full-screen paywall appears at 00:06, presenting a single lifetime purchase offer. This is a high-friction, high-intent approach. For users who skip, premium features are gated later. For example, creating a routine is a premium feature, triggering a different, lower-priced lifetime offer at 03:43. The "Statistics" tab is also locked behind a premium upgrade (03:59), as is the upgrade button in settings (04:12).

Who it’s for

TimeBloc is designed for individuals who thrive on structure and planning. This includes students managing class schedules, freelancers blocking out client work, and anyone looking to be more intentional with their time. Its focus on routines makes it particularly useful for people trying to build consistent habits. The clean, no-fuss interface will appeal to users who find traditional calendar apps too complex.

Notes & opportunities

The presentation of two different lifetime offers ($79.99 at 00:08 vs. $19.99 at 03:44) could create confusion or devalue the initial, higher-priced offer. A more consistent pricing strategy might build more trust. While the app is easy to use, a brief, one-time interactive tutorial on how to use the swipe gestures could improve discoverability for the edit and delete functions.