What it does
Structured is a productivity app that combines a calendar and a to-do list into a single, continuous timeline. It helps users visualize their entire day, from morning routines to evening wind-downs, by scheduling tasks, events, and habits in a clear, linear format. The app also includes an AI assistant to help build out complex plans from simple text prompts.
Where it shines
Structured excels at making time tangible. The vertical timeline at 02:12 is the app's centerpiece, providing an intuitive at-a-glance view of the day that a standard calendar or to-do list can't match. The app also shines in its AI-powered planning. At 06:55, a user types a simple request for a vacation workout plan, and the app generates a full, multi-day schedule, turning a daunting task into a few simple taps. Finally, the Inbox feature (06:00) provides a crucial space for capturing unstructured thoughts without the immediate pressure of scheduling, making it a flexible tool for real-world planning.
UX highlights
- The timeline view dynamically shows free time between scheduled tasks, helping users identify pockets of availability.
- Task creation is granular, allowing users to add start times, duration, color-coding, subtasks, and custom alerts (02:32).
- The 'Inbox' feature acts as a holding area for tasks that don't have a specific time yet, reducing clutter on the main timeline.
- Interactive onboarding at 00:22 has users build their first day's plan, which immediately demonstrates the app's value.
- The app offers deep customization options, including different layouts (Full, Simplified, Minimal) and themes (09:02).
- Tasks can be quickly duplicated or moved, as seen at 05:33, making recurring or similar entries easy to manage.
Monetization & growth
Monetization is primarily driven by the 'Structured Pro' subscription, which is introduced via a soft paywall during onboarding (01:26). The paywall effectively uses a feature comparison table to show the limitations of the free version against the benefits of Pro. It also builds trust by displaying user testimonials and an 'App of the Day' badge from the App Store. The user is offered a 3-day free trial for the yearly plan, a common tactic to lower the barrier to entry. Later, a rating prompt appears at 04:21 after the user has engaged with the app, a smart way to solicit positive reviews.
Who it’s for
Structured is ideal for students, freelancers, and anyone who benefits from a highly visual and linear view of their day. Its clear structure can be particularly helpful for individuals with ADHD or executive function challenges. The app suits users who want to meticulously plan their time, from 15-minute blocks to all-day events, and see how everything fits together. The AI features also make it valuable for those who feel overwhelmed by long-term planning and need help breaking down large goals.
Notes & opportunities
The onboarding flow is comprehensive but quite long, consisting of over ten steps before reaching the main interface. For users in a hurry, this could be a point of friction. While the AI planner is powerful, its entry point is somewhat hidden. Surfacing this feature more prominently could increase its adoption and drive more Pro subscriptions. Finally, the sheer number of settings and customization options (08:31), while great for power users, might be intimidating for new users looking for a simpler tool.