Stamp Value Stamp Identifier

What it does

Stamp Value Stamp Identifier is a mobile tool for philatelists and hobbyists. It uses the phone's camera to recognize postage stamps and provide detailed information about them. The app identifies the stamp's name, country of origin, estimated market price, and other historical details. Beyond identification, it allows users to create and manage digital collections of their stamps.

Where it shines

The app's core strength is its straightforward utility. The identification process is quick and intuitive. At 01:06, the user simply points their camera at a stamp, captures an image, and the app begins its analysis. The results screen at 01:45 is clean, presenting the stamp's name, reference price, and market offers clearly. The addition of a free content library, seen at 00:30, also stands out. It provides valuable articles for collectors, positioning the app as a knowledgeable resource, not just a scanner.

UX highlights

Clear Value Demonstration: The onboarding carousel (00:01) uses an animation to show exactly what the app does, immediately setting user expectations.
Content-First Home Screen: The main interface (00:30) defaults to a list of articles, which builds credibility and provides value to users even before they perform their first scan.
Metered Usage Indicator: A persistent banner like "2 identifications left" (00:56) clearly communicates the limits of the free version and creates a soft nudge to upgrade.
Simple Collection Management: Creating a new collection is straightforward. A modal appears (02:03), the user names it, and the stamp is added with a clear success confirmation (02:22).
In-App Editing Tools: The app provides basic but useful image editing tools like rotation and cropping (01:12) to ensure the best possible scan.
Detailed Results: The identification results page (01:45) is well-structured, offering a reference price, market listings, and a detailed description, covering key user needs.

Monetization & growth

The app employs a metered access model. After a short onboarding, a paywall is presented at 00:16, offering weekly, monthly, and yearly subscriptions for unlimited identifications. The yearly plan is highlighted with a "Save 85%" tag to anchor the price and make it seem like the best value. For non-subscribers, the app limits the number of free identifications (seen at 00:56), creating a clear and compelling reason to upgrade once the user has validated the app's utility.

Who it’s for

This app is designed for stamp collectors, from beginners to seasoned enthusiasts. It serves casual users who may have inherited a collection and want to quickly assess its value. It also caters to serious collectors who need a tool to identify and catalog their stamps digitally. The educational articles suggest the app also targets those looking to deepen their knowledge of philately.

Notes & opportunities

The app's flow has a point of friction where it requests a rating at 00:10, before the user has a chance to experience the core feature. This could be moved to after the first successful identification for better results. Additionally, while the article section is a strength, the main home screen could benefit from a more prominent call-to-action for the primary scanning feature, which is currently located in the tab bar.