App Showcase: Sleepiest
App info
- App name: Sleepiest: Sleep Sounds App
- Onboarding steps: 22
- Paywall type: Free Trial - Soft Paywall
- Monthly installs: 20,000
- Monthly revenue: $85,000
- App category: health and fitness
What it does
Sleepiest is a comprehensive wellness app designed to improve sleep and reduce anxiety. It offers a vast library of guided meditations, bedtime stories, and custom soundscapes. The app also includes advanced features like an AI-powered sleep coach, detailed sleep tracking and analysis, and gamified challenges to help users build healthier sleep habits.
Where it shines
Sleepiest stands out with its deep focus on personalization right from the start. The onboarding quiz (00:21) isn't just a formality; it directly influences the content recommendations. A particularly strong moment is the narrator voice selection screen (01:12), which allows users to sample and choose a voice they find soothing, a critical detail for a listening-based app. The app also excels at gamification. The 'Commitment Pact' (03:50) and daily quests (16:16) create a compelling loop that encourages consistent, long-term engagement.
UX highlights
- AI Sleep Coach: Instead of leaving users to browse a large library, the app uses a chatbot (04:16) to provide guided, conversational content discovery. This makes the experience feel less like a catalog and more like a personal consultation.
- Custom Sound Mixer: At 09:49, the user creates a personalized sound mix by layering different audio tracks and adjusting their volumes. This gives users creative control over their sleep environment.
- Editable Home Screen: Users can fully customize their home screen by adding, removing, and reordering widgets (13:21). This allows them to prioritize the features that matter most to them, from playlists to creator updates.
- Interactive Data Visualizations: Sleep analysis isn't just a list of numbers. The app uses clean, animated charts to display sleep scores and regularity, with options to compare personal data against global or national averages (18:07).
- Rich Gamification System: The app features sleep streaks, daily quests, and shareable rewards. This makes building a healthy habit feel rewarding and fun, as seen on the user's profile page (19:13).
- Creator Profiles: Users can follow specific narrators (08:02) and browse their content, adding a social layer and fostering a connection with the content creators.
Monetization & growth
The app employs a free trial model, gated by a paywall that appears after a lengthy and engaging onboarding quiz (02:30). By first getting users to invest time and provide personal data, the app increases the perceived value of the paid plan. The paywall itself uses social proof with user testimonials and star ratings. The app also features a referral program where users can gift access to friends and earn rewards for becoming a 'Sleepiest All-Star' (14:40), a smart growth loop.
Who it’s for
Sleepiest is ideal for individuals struggling with sleep, stress, or anxiety who are looking for a structured and personalized solution. It caters to users who appreciate a guided experience, as evidenced by the AI coach, and those motivated by gamification and tracking progress over time. The extensive library also makes it suitable for users who enjoy variety in their meditation and story content.
Notes & opportunities
The onboarding flow is remarkably thorough but also very long. This could be a point of friction for users who want to explore the app's content immediately. While the AI coach helps navigate the vast library, the sheer number of options could still be overwhelming for some. The home screen customization is a powerful feature but could be made more discoverable with a more prominent tooltip or a guided walkthrough.