What it does
Quitzilla is a habit-tracking app focused on helping users break addictions and bad habits. It allows users to create counters for things like alcohol, coffee, or smoking, tracking the time they've been abstinent. The app provides tools for motivation, goal setting, and logging progress, all centered around a clean, data-focused dashboard.
Where it shines
Quitzilla shines in its focus on user psychology and motivation beyond simple streak counting. The ability to manage and display a rotating list of personal affirmations on the dashboard (02:15) turns a simple tracking screen into a source of encouragement. Furthermore, the granular 'Reset Timer' function (03:31) treats a relapse not as a total failure, but as a data point, allowing the user to log the specific time and amount spent. This nuanced approach likely helps users stay engaged even after a setback.
UX highlights
- Pre-Paywall Investment: The onboarding requires you to choose and configure a habit before seeing the paywall (00:12), making the value proposition personal from the start.
- Dual Counter Modes: Users can switch between tracking 'Abstinence time' (counting up) and 'Remaining time' until a goal is met (05:27), catering to different motivational styles.
- Integrated Affirmations: Motivational affirmations aren't buried in a separate section; they are a customizable and dynamic part of the main dashboard (02:49).
- Contextual Actions: Long-pressing a habit on the summary screen brings up a concise context menu with relevant actions like 'Write to Diary' and 'Habit Settings' (04:47).
- Informative Diary: The diary view uses icons on the calendar to show which days had relapses (04:31), providing a quick visual overview of progress over the month.
- Clean Information Hierarchy: The main dashboard clearly separates the 'Quote of the day' from individual habit trackers, each with its own progress bar and goal, making the screen scannable.
Monetization & growth
Monetization is introduced at the end of the onboarding flow with a soft paywall (00:45). It presents a single annual plan with a 7-day free trial, clearly stating the monthly and yearly cost. The paywall screen is well-designed, using a feature carousel, press mentions from The New York Times, and user testimonials to build significant social proof and justify the subscription. There are no aggressive upgrade prompts visible in the main app after subscribing, creating a calm user experience.
Who it’s for
This app is for individuals actively trying to quit a specific, quantifiable bad habit or addiction. It's well-suited for users who are motivated by data, goal-setting, and positive reinforcement. The feature set is ideal for someone who wants more than just a simple day counter and appreciates tools to manage the psychological aspects of breaking a habit, such as logging relapses without losing all their history and using affirmations for motivation.
Notes & opportunities
The free version limits users to tracking only two habits, which is a clear and understandable limitation to drive upgrades. However, the process of adding a new goal requires navigating to a separate 'View Goals' screen (02:52) and then tapping a plus icon. This could be streamlined by adding a more direct 'Add Goal' call-to-action on the main dashboard for the respective habit, reducing the number of taps required to set new milestones.