What it does
Queue is a social entertainment guide designed to solve the 'what to watch next' problem. The app allows users to track movies and shows they want to watch, see where they are streaming, and get personalized recommendations. It combines personal list management with social features and gamified discovery tools to create a central hub for all viewing decisions.
Where it shines
Queue excels in its onboarding and discovery features. The initial setup is remarkably efficient, using a gamified swiping mechanic (01:50) to quickly learn a user's taste, a far cry from tedious manual entry. The 'Spin to Decide' feature (09:37) is a clever and fun solution to choice paralysis, turning a user's own watchlist into an interactive game. Furthermore, the 'Ask AI' tool (10:50) provides context-aware suggestions, making discovery feel conversational and intelligent.
UX highlights
- Multi-faceted Onboarding: The app offers several ways to build a profile quickly, including selecting services (00:40), importing a list via copy-paste (01:18), and swiping on popular titles (01:50).
- Gamified Actions: From the 'Spin to Decide' wheel to unlocking badges for activity (12:24), the app uses game mechanics to make engagement feel rewarding.
- Centralized Profile: The main profile screen (03:37) serves as a dashboard, clearly separating 'Queued' from 'Watched' titles and providing access to lists and stats.
- Trailer Previews: Throughout the app, holding a finger on a movie poster often initiates a trailer preview (03:43), offering a quick glance without leaving the screen.
- Clear Social Proof: On title detail pages (03:50), community ratings are prominently displayed with a percentage score and a breakdown of reactions, helping users gauge popular opinion.
- Collaborative Lists: Users can create shared lists with friends (11:41), turning a solo activity into a social one where members can add and rank titles together.
Monetization & growth
Monetization is handled through a premium subscription called Queue+, introduced via a soft paywall at the end of onboarding (03:16). The paywall cleverly frames its value by appearing after the user has already invested time in personalizing their account. It offers a 3-day free trial for the annual plan, using a visual timeline to clarify when the trial ends and billing begins. Growth is encouraged through social features like collaborative lists and prompts to invite friends (12:31), which also ties into the app's gamified badge system.
Who it’s for
Queue is for anyone who feels overwhelmed by the sheer volume of content across multiple streaming services. It's ideal for avid movie and TV show watchers who want a single place to organize their watchlist and discover new titles. The social and gamified features also appeal to users who enjoy sharing recommendations with friends and want a more interactive way to decide what to watch.
Notes & opportunities
The app is feature-rich, which could be slightly overwhelming for a brand new user. While the onboarding is strong, the sheer number of discovery options (browsing, spinning, AI, swiping) could be streamlined. For example, the distinction between the main 'Swipe' tab and the 'Swipe with a Friend' feature could be clarified. The process of syncing streaming services (00:57) requires leaving the app to log in, which introduces some friction that could potentially be smoothed out in the future.