What it does
ProClean is a mobile utility designed to help users reclaim storage space on their iPhones. It scans for and helps manage various types of clutter, including similar or duplicate photos, large videos, screenshots, and redundant contacts. The app also includes secondary features like a secure folder for private files and customizable charging animations.
Where it shines
ProClean excels at demonstrating its value quickly and persuasively. The onboarding immediately visualizes a 75% storage increase with an animated chart (00:08), setting a strong hook. The core cleaning tools are well-organized, allowing users to tackle similar photos (00:54), large videos (02:03), and even live photos (02:35) in separate, focused flows. A standout feature is the gamified 'Secret Albums' (04:31), which turns the chore of gallery cleaning into a series of monthly challenges, making the process feel less overwhelming and more rewarding.
UX highlights
- Visual Feedback: The app consistently uses satisfying animations and modals, like the rocket ship after cleaning videos (02:25), to confirm actions and make progress feel impactful.
- Smart Defaults: In the similar photos section (00:55), the app pre-selects the 'Best Result' in each group, reducing the user's cognitive load and speeding up the decision-making process.
- Clear Categorization: The main dashboard (00:50) breaks down storage issues into logical, actionable categories (Similar Photos, Organize Videos, etc.), giving users a clear path forward.
- Undo and Safety Nets: When managing contacts, the app prompts users to create a backup before merging (03:46), providing a safety net that builds trust.
- Contextual Filtering: The ability to filter similar photos by date (01:14) adds a useful layer of control for users who want more precision.
Monetization & growth
The app's monetization strategy is front and center. The onboarding flow quickly guides the user to a free trial paywall (00:14). The paywall itself is a masterclass in persuasion, featuring a dynamic simulation of the cleaning process to create a sense of immediate value and urgency. The offer is a 3-day free trial that converts to a $9.99/week subscription, a relatively high price point for a utility. The app gates all core cleaning functionality behind this subscription.
Who it’s for
ProClean is for iPhone users who feel overwhelmed by low storage warnings and a cluttered photo library. Its target audience likely includes non-technical users who want a simple, guided solution to free up space without manually sorting through thousands of files. The automated suggestions and clear, visual interface appeal to those looking for a quick and effective fix.
Notes & opportunities
While effective, the app's reliance on a high-cost weekly subscription may lead to high churn after the initial cleanup. The cleaning simulation on the paywall (00:16) is very fast, which could potentially feel misleading if the actual scan takes longer. Additionally, some features like 'Secret Albums' (04:30) have a slightly confusing name; a more direct name like 'Monthly Cleanup' might improve clarity.