Period Tracker Period Calendar

What it does

My Calendar is a period and ovulation tracker designed to help women monitor their menstrual cycles. Beyond simple date logging, the app provides personalized health insights, symptom tracking with intensity levels, and predictions for future cycles. It also includes a suite of wellness features, such as guided workouts, meditation sessions, and a library of educational articles on topics ranging from PMS relief to menopause.

Where it shines

The app stands out by integrating its core tracking utility with a rich ecosystem of wellness content. The main dashboard (02:37) is a perfect example. It not only shows the user's current cycle day but also presents tappable modules like "How Does Your Menstrual Cycle Work?" This turns a routine check-in into an opportunity for learning and deeper engagement. The symptom logging feature is another highlight. It uses progressive disclosure, offering a simple icon-based view for quick entry (03:45) before revealing a comprehensive checklist for more detailed tracking (03:47). This layered approach caters to different user needs without cluttering the interface.

UX highlights

Interactive Cycle Timeline: The main screen features a draggable timeline (03:30) that allows users to easily scrub through their cycle and see how their body and fertility chances change day by day.
Value-Driven Onboarding: The "Generating your wellness journey..." screen (00:46) uses a loading state to reinforce the benefits the user will receive based on their quiz answers, building anticipation effectively.
Comprehensive Data Logging: The app allows users to log a wide array of data points, from symptoms and moods to weight, sleep (07:27), and even ovulation test results (08:50), creating a holistic health journal.
Embedded Workout Player: Users can access and complete guided workouts directly within the app (05:42), complete with timers and animated instructions, keeping them within the app's ecosystem.
Detailed Symptom Analysis: After logging a symptom, users can check a report (04:16) that analyzes when the symptom typically occurs during their cycle, providing actionable insights.
Deep Customization: From themes and virtual pets (01:03) to the specific data points displayed on the main screen, the app offers a high degree of personalization.

Monetization & growth

The app uses a soft paywall strategy, presenting a subscription offer after the user has completed the initial personalization quiz. At 01:20, it offers a 7-day free trial that converts to a yearly plan. The paywall itself leverages social proof, displaying a 4.9-star rating and user testimonials to build trust. The value is framed as a weekly cost ("0,85 €/Week") to make the annual price feel more accessible. The subscription unlocks the full suite of features, including workouts, courses, and advanced tracking.

Who it’s for

This app is designed for women who want more than just a basic period calendar. Its target audience ranges from individuals trying to conceive, who can use the detailed ovulation and symptom tracking, to those simply looking to understand their bodies better. The inclusion of workouts, meditation, and educational content suggests it also appeals to users focused on overall wellness and managing PMS or menopausal symptoms.

Notes & opportunities

The onboarding flow is quite long, which could be a point of friction for some users. While it builds value, the sequence of quiz, paywall, subscription, and then account sign-up before reaching the main app might lead to drop-off. For instance, the prompt to sign up with Google at 02:06 happens after the user has already subscribed, which could feel like an unnecessary extra step. Streamlining this sequence or allowing users to reach the dashboard sooner could improve the initial experience.