What it does
Perfect365 is a comprehensive photo and video makeup editor that allows users to apply a wide range of beauty enhancements. From one-tap makeup looks and skin retouching to granular control over facial features, hair color, and backgrounds, the app serves as a virtual beauty toolkit. It also incorporates AI-powered features for more advanced edits like object removal and 3D lighting.
Where it shines
The app excels at guiding new users through its powerful feature set. The very first photo edit is a live, interactive tutorial (starting at 00:39) that uses tooltips to walk the user through applying a look, softening skin, and more. This ensures users see immediate value. Another strength is the sheer breadth of its editing library. At 11:36, the user browses through dozens of distinct tool categories, from basic adjustments to pro-level contouring and exclusive artistic looks, catering to both casual and advanced users.
UX highlights
- Live Before/After Preview: Holding a finger on the screen at 01:01 reveals the original photo, providing instant, intuitive feedback on the edits made.
- Granular Intensity Sliders: Almost every feature, from skin softening (01:14) to face slimming (01:48), comes with a simple vertical slider to control its intensity, giving users fine-tuned control.
- Save Custom Looks: Users can save their unique combination of edits as a 'Fave' look (02:15), which can be instantly reapplied to other photos, encouraging personalization and repeat engagement.
- Detailed Face Point Adjustment: For precise makeup application, the app allows users to manually adjust the key points it detects on a face (09:31), ensuring filters and effects align perfectly.
- Post-Subscription Reward: After subscribing, the app immediately offers a choice of new app icons (00:34), a small but delightful reward that reinforces the value of upgrading.
Monetization & growth
Perfect365 presents a paywall early in the onboarding flow at 00:20, after a brief quiz and value-prop screen. It offers a yearly plan with a significant discount and a monthly option, using a feature comparison table to highlight the benefits of the 'Plus' version. The offer is framed as a 1-week free trial, a common strategy to lower the barrier to conversion. The app also employs a clever growth tactic by embedding links to its other apps within the toolset. For example, tapping the 'AI Avatar' button at 07:55 directs the user to the App Store page for another of the developer's apps.
Who it’s for
The app is primarily for social media users, content creators, and anyone looking to quickly enhance their selfies and portraits. Its one-tap looks appeal to casual users wanting a quick touch-up, while the extensive customization options cater to more demanding users and makeup enthusiasts who want to experiment with creative or intricate beauty styles. The Halloween and artistic makeup sections suggest a user base interested in creative self-expression.
Notes & opportunities
The app's greatest strength—its vast toolset—can also be a point of friction. Without the initial guided tutorial, the sheer number of options could feel overwhelming. While the cross-promotion of other apps is a smart business move, it could frustrate users who expect a feature like 'AI Avatar' to be available within Perfect365 itself, leading to a broken user experience when they are unexpectedly sent to the App Store.