App Showcase: My Calendar

What it does

My Calendar is a comprehensive period and fertility tracking app. It allows users to log their menstrual cycle, symptoms, moods, and other health data to receive personalized predictions for future periods, fertile windows, and ovulation days. The app also offers educational content and wellness features to provide a more holistic view of women's health.

Where it shines

The app excels in transforming raw data into actionable insights. The main dashboard (01:18) is clean, presenting the most critical information—days until the next fertile window or period—in a large, clear format. Its strength lies in the "Everyday tips" section (02:22), which provides context-specific information about the user's current cycle phase, turning a simple calendar into an educational tool. The detailed analytics views (03:02, 03:39) are also a high point, offering multiple ways to visualize and understand personal health trends over time.

UX highlights

• Clear Information Hierarchy: The main calendar view prominently displays the most important status (e.g., "4 days until fertile") at the top, making it instantly readable.
• Progressive Disclosure in Analytics: The app separates high-level cycle stats from detailed symptom logs (03:02 vs 03:39), preventing information overload and allowing users to explore data at their own pace.
• Contextual Onboarding: The initial setup quiz (00:09) is straightforward, asking one question at a time to gather the necessary data for accurate predictions.
• Integrated Wellness Tools: Features like the guided breathing exercise (02:47) are seamlessly integrated into the main experience, broadening the app's utility beyond simple tracking.
• Customizable Interface: Users can easily change the app's theme (02:03), allowing for a degree of personalization that makes the experience feel more their own.
• Visual Data Logging: Using icons for symptoms and moods (01:27) makes the logging process quick, visual, and less tedious than typing.

Monetization & growth

The app presents a premium subscription paywall immediately after the onboarding quiz (00:52). The paywall highlights a "Save 50%" offer on the annual plan and also includes a lifetime option, catering to different user preferences. It clearly lists the key benefits of upgrading, such as advanced statistics and health reports. The primary call-to-action is for a 7-day free trial, which is a common and effective strategy to lower the barrier to entry for paid features.

Who it’s for

This app is designed for women who want to track and understand their menstrual cycle. This includes users who are simply looking to predict their next period, those trying to conceive who need to identify their fertile window, and those who want to monitor symptoms for health reasons. The educational content and wellness features also make it suitable for users interested in a more holistic approach to their reproductive health.

Notes & opportunities

The app's onboarding flow is logical but could benefit from showing a glimpse of the personalized calendar before hitting the paywall. This might increase the perceived value and improve subscription conversion. Additionally, while the analytics are detailed, a guided tour or a brief explanation of how to interpret the charts could help new users get the most out of these powerful features.