App Showcase
App info
- App name: OurSongs: Custom Song Maker
- Onboarding steps: 8
- Paywall type: No Free Trial - Soft Paywall
- Monthly installs: 10,000
- Monthly revenue: $25,000
- App category: music
What it does
OurSongs is an AI-powered music generation app that allows users to create custom songs by simply providing some text details. Whether it is a personalized love song based on specific memories or generating a track from random lyrics, the app turns text into fully produced music tracks. It also features a community feed to explore what others have created.
Where it shines
The app excels at building immediate emotional investment. From the very first screen at 00:05, users see video reactions of people crying and smiling while listening to their custom songs. The guided creation flow, running from 00:17 to 01:27, acts as a highly personalized onboarding, asking users to pour their feelings into text boxes, making the promise of the final song highly enticing.
UX highlights
- The initial welcome screen relies purely on a looping background video of emotional reactions to communicate value, rather than text heavy explanations (00:05).
- The song creation wizard breaks down a potentially complex prompt into bite-sized, single-focus steps, like picking the mood at 00:30, then sharing memories at 00:56.
- A mini-player stays persistently docked at the bottom while browsing the app (02:44), allowing uninterrupted listening while exploring other tabs.
- The UI uses a dark, neon-accented theme that feels modern and aligns well with a music-focused experience.
Monetization & growth
The app employs a bold, interruption-based monetization strategy. It places a hard paywall immediately after the user finishes filling out all their personalized song details at 01:31. If the user dismisses this initial annual or weekly offer, they are instantly hit with a high-urgency, countdown-driven special discount interstitial at 01:36. This is designed to capture price-sensitive users who baulked at the first screen.
Who it is for
This app targets romantic partners looking for unique gifts, creators wanting to experiment with AI music, and casual users interested in generating novelty tracks or covers of existing songs.
Notes & opportunities
Showing raw system permission prompts for notifications at 00:03 and tracking at 00:16 before the user has even started interacting with the core value flow creates unnecessary early friction. Moving these prompts until after the user has experienced their first generated song could improve opt-in rates.