What it does
Orb is a spiritual guidance platform that provides users with access to psychic readings through two distinct channels. Users can connect with a marketplace of human advisors for live chat sessions on topics like love and career. Alternatively, they can interact with an AI-powered psychic chatbot for instant, automated insights.
Where it shines
Orb stands out by effectively segmenting its offerings and monetization. The initial onboarding (00:04) is quick and emotionally focused, getting users into the app without friction. A particularly clever moment is the karma-themed rating prompt at 00:35, which reframes a standard ask into a positive, brand-aligned action. The app also provides a deep, quiz-based onboarding for its AI chatbot feature (01:17), which personalizes the experience and builds investment before showing a paywall.
UX highlights
- Minimalist Onboarding: The initial three-screen carousel (00:04-00:31) uses abstract animations and benefit-oriented copy to quickly set the mood and get users to the main dashboard.
- Dual Service Tiers: The app clearly separates its AI chatbot from the human advisor marketplace, allowing users to choose the service that fits their needs and budget.
- Thematic Microcopy: Language throughout the app, like the "Send Good Karma Back" prompt (00:35), reinforces the spiritual and supportive theme.
- Clear Safety Features: The app makes it easy to block (03:17) or report (03:27) advisors directly from their profiles, which helps build user trust in the marketplace.
- Credit Abstraction: Using a credit system (00:48) for human advisors simplifies per-minute transactions and can encourage users to purchase larger, more cost-effective credit packs.
Monetization & growth
Orb employs a dual-monetization strategy. Access to the AI chatbot, Luna, is monetized through a recurring subscription with weekly and lifetime options presented on a paywall at 02:22. This model targets users seeking frequent, lower-cost guidance. In contrast, sessions with human advisors are paid for using an in-app currency called credits, which are bought in packages (00:48). The app encourages this path with a "Welcome Gift" of 100 credits, giving new users a taste of the premium offering.
Who it’s for
This app is designed for individuals seeking clarity or guidance on personal life questions, from relationships to career paths. It caters to a broad audience by offering both a highly accessible, automated AI tool for quick answers and a more traditional, personal connection with human psychics for those desiring a deeper reading.
Notes & opportunities
The main dashboard (00:35) presents a lot of information at once: credits, a welcome gift, an AI feature banner, a satisfaction guarantee, and a long list of advisors. This could be slightly overwhelming for a first-time user. A more guided first-time experience could help direct users to the offering that best suits them, perhaps by asking about their immediate needs upon first landing on the dashboard.