What it does
OneFootball positions itself as a central hub for soccer fans. The app aggregates live scores, news, transfer rumors, statistics, and video highlights. Its core function is to provide a personalized feed of content based on the teams, players, and competitions a user chooses to follow.
Where it shines
The app excels at delivering a rich, multi-format content experience. The main feed (01:02) is a constantly updated stream of articles and news, making it easy to stay on top of the latest happenings. The real depth becomes apparent when exploring player profiles, like Cristiano Ronaldo's at 02:41, which offers comprehensive tabs for career history, news, and detailed performance stats. A standout feature is the integrated talkSPORT radio (04:50), which allows users to listen to live commentary while browsing the app, a great way to follow a match passively.
UX highlights
- The content feed is built on clear, scannable cards that effectively use imagery and headlines to draw attention.
- Navigation is straightforward, with a bottom tab bar for key sections and intuitive sub-navigation within team or player pages.
- The app effectively integrates short-form video content ('Shorts' at 02:12), catering to modern consumption habits.
- A dedicated 'Quizzes & Achievements' section (08:25) gamifies the experience, encouraging users to test their soccer knowledge and return to earn badges.
- Interactive elements within articles, such as polls (01:44) and comment sections (01:17), foster community engagement.
- The app provides deep statistical dives, powered by Opta, for users who want more than just surface-level information.
Monetization & growth
The video shows a subscription offer accessible from the user's profile page (09:32). The primary value proposition is an ad-free experience, framed as 'Minimal ads, maximum experience!'. It's presented as a soft paywall, meaning the user can access most content for free but is offered a premium upgrade to remove interruptions. This model allows the app to serve a large user base with ad-supported content while converting its most dedicated users to a recurring revenue stream.
Who it’s for
OneFootball is designed for the dedicated soccer enthusiast. Its target audience ranges from casual fans who want to keep up with their favorite team's scores and news, to 'superfans' who crave in-depth statistics, transfer news, and live match commentary. The personalization features make it suitable for followers of various leagues and teams around the world.
Notes & opportunities
While the content is comprehensive, the user experience can be interrupted by frequent ad placements within the feed and articles. The integrated radio feature is a powerful asset, but its small, static icon could be easily missed by new users; making it more prominent could increase adoption. Finally, while the quiz feature is engaging, the feedback for incorrect answers could be more educational by briefly explaining the correct answer, further enhancing the app's value as a knowledge hub.