Onform: Video Analysis App

What it does

Onform is a sophisticated video analysis platform designed for athletes and coaches. Its core function is to capture, organize, and analyze sports performances. The app allows users to record their movements, such as a golf swing, and then use a suite of tools including slow-motion playback, drawing annotations, and even AI-powered body tracking to gain insights and improve their technique.

Where it shines

Onform excels in its focused, powerful analysis tools. The side-by-side video comparison (01:49) is a standout feature, allowing users to sync two videos for a direct, frame-by-frame review of their form against a previous attempt or a professional's. The app also shines with its thoughtful design for solo practice. The hands-free voice command setup during onboarding (00:55) shows a deep understanding of the user's real-world environment, removing the friction of having to manually start and stop recordings. Finally, the instant AI body-tracking overlay (02:52) turns a simple video into a data-rich analysis, making biomechanics accessible to the everyday athlete.

UX highlights

Purpose-built library. The app organizes videos into a clear grid, with options for starring favorites and distinguishing between user uploads and professional 'Reference Content' (01:42).
Intuitive video controls. The player includes easy access to slow-motion, frame-by-frame scrubbing, and drawing tools, all designed for detailed analysis (03:01).
Efficient file management. Users can easily select multiple files to perform batch actions like starring or deleting (04:22), which is crucial for managing many takes.
Direct import options. The ability to import media from the camera roll or files (02:31) makes it easy to bring existing footage into the app for analysis.
Structured coaching hierarchy. The app supports adding individual athletes and creating teams (05:54), reflecting a real-world coaching structure.
Non-intrusive permission requests. The app asks for permissions only when needed and often provides context first, like explaining voice controls before requesting microphone access (00:55).

Monetization & growth

The app uses a soft paywall strategy, allowing users to explore the core features before prompting a subscription. The paywall appears contextually, for example, when a user tries to add a new person beyond a free limit (05:01). The subscription screen (05:06) presents three distinct tiers: Personal, 1 Coach, and Team/Academy. Each plan includes a 1-week free trial and clearly lists its key benefits, such as the number of videos or access to cloud storage. This tiered structure effectively targets different user segments, from solo athletes to professional coaching businesses.

Who it’s for

Onform is clearly built for two primary audiences: serious athletes who are self-coaching and professional coaches who manage multiple clients or teams. The toolset is ideal for technical sports where form is paramount, such as golf, baseball, or tennis. The features for solo athletes (like voice commands) and coaches (like team management and easy sharing) show a clear focus on these specific user personas. It's less for the casual sports enthusiast and more for those dedicated to structured performance improvement.

Notes & opportunities

While the app is powerful, the user interface feels very utilitarian and could benefit from some visual polish to feel more modern. The main library (01:22) is functional but dense. Adding more visual cues or filter options could improve navigability, especially as a user's library grows. Additionally, the initial onboarding is heavy on permission requests (00:49 - 01:01). While contextual, presenting four system prompts in a row could cause some user drop-off. Bundling these into a single, well-explained warm-up screen could be an area for testing.