What it does
Onform is a sophisticated video analysis and coaching platform designed for serious athletes and their coaches. The app allows users to record, import, and analyze sports-related movements with a suite of professional-grade tools. Its core function is to break down motion frame-by-frame, overlaying data visualizations and drawings to provide precise, actionable feedback for performance improvement.
Where it shines
Onform truly stands out with its deep analysis features. The ability to generate a synchronized 3D avatar from a 2D video (01:44) is remarkable. It allows coaches to examine an athlete's form from any angle, a task that would typically require a complex multi-camera setup. Furthermore, the kinematic sequence graph (02:02) provides a level of biomechanical data usually reserved for elite sports labs, visualizing the speed and timing of an athlete's movements. This combination of visual and quantitative feedback makes it an incredibly powerful tool.
UX highlights
- Dual-View Analysis: The side-by-side view of the original video and a 3D avatar (or skeleton) that syncs perfectly during playback is a standout interaction for comprehensive analysis (01:50).
- Pro-Level Camera Controls: The app provides manual control over shutter speed and ISO (05:33), catering to coaches who need to capture crisp, high-speed footage without motion blur.
- Integrated Annotation: Drawing tools are seamlessly integrated into the video player, allowing users to add lines, angles, circles, and text annotations directly onto the footage to highlight key points (02:35).
- Efficient Content Management: Features like tagging videos (04:54), duplicating files (07:08), and moving them between collections make organizing a large library of clips straightforward.
- Contextual Actions: The app adapts its language based on user setup. For example, after selecting 'Golf' in onboarding, the option to add a new person becomes 'Add Golfer Manually' (08:22).
- Data-Rich Overlays: Beyond simple drawings, the app can overlay kinematic sequence graphs, creating a dashboard-like view directly on top of the video player for integrated analysis.
Monetization & growth
The app operates on a freemium model with a free trial. A banner on the home screen prompts users to 'Enjoy Onform During Your Free Trial' and 'Explore Subscription Plans' (07:18). The subscription screen (07:20) clearly segments plans for 'Athletes' and 'Coaches', with different pricing and feature sets for each. Billing cycles (Monthly, Quarterly, Yearly) offer discounts for longer commitments, which are clearly labeled ('Save 10%', 'Save 17%'). This approach allows users to experience the app's value before committing to a paid plan.
Who it’s for
Onform is clearly built for a professional and highly-motivated audience. This includes sports coaches, biomechanics experts, and dedicated athletes across a wide range of sports like golf, baseball, and track and field. The feature set, particularly the 3D analysis and kinematic data, is tailored for users who require deep, technical insights to refine performance. It is less suited for casual fitness enthusiasts who might prefer a more guided, less analytical experience.
Notes & opportunities
The app is incredibly powerful, but the sheer number of features could be overwhelming for new users. While the post-login tutorial (00:49) is helpful, a more interactive, guided walkthrough of a single analysis could improve initial engagement. Additionally, the process to find subscription plans requires navigating through the home screen menu (07:17). A more prominent upgrade path could be tested, especially when a user attempts to access a pro-level feature like 3D analysis for the first time.