OnSkin - AI Product Scanner

What it does

OnSkin is a skincare and cosmetics analysis app. It allows users to identify products by scanning them with their camera or searching a database. The app then provides a detailed breakdown of the ingredients, assigning a safety score and, more importantly, checking the product's compatibility with the user's personal skin profile.

Where it shines

OnSkin excels at closing the loop between data collection and delivering personalized value. The onboarding quiz (01:01) isn't just for show; its results directly power the "Skin Match" feature (02:48), which tells you if a product is right for you, not just if it's generally safe. Another strong point is its robust product identification system. When an image scan fails to find a perfect match, it provides likely candidates and clear fallbacks to a barcode scanner or manual search (02:15), preventing user frustration.

UX highlights

Flexible product input: Users can scan a product live (04:34), upload a photo from their gallery (01:54), or use a manual search (03:28), accommodating various contexts.
Dual-analysis framework: The app separates "Safety Rating" from "Skin Match" (02:21). This distinction is powerful, as a safe product might not be suitable for someone with oily skin, for instance.
Clear ingredient risk levels: Ingredients are color-coded with risk levels (e.g., "Moderate risk," "Low risk"), making complex chemical lists easy to interpret at a glance.
Actionable recommendations: When a product has a low safety score, the app suggests safer alternatives with high scores (03:59), helping the user make better choices.
Helpful AI Chatbot: The "Ask AI" feature (05:30) provides quick answers to common skincare questions, adding an extra layer of utility beyond product scanning.
Saved history and favorites: The app keeps a history of scanned products, allowing users to build a virtual shelf of their cosmetics and easily access past analyses (04:22).

Monetization & growth

The app presents a paywall (00:22) early in the onboarding process, after a feature carousel but before the personalization quiz. It offers a free trial, which the user can enable with a toggle. Pricing is broken down into a weekly cost to make the yearly plan seem more affordable. After a user subscribes, OnSkin uses a clever growth tactic by offering a free skincare tracker in exchange for an email address (00:46), building an owned marketing channel.

Who it’s for

OnSkin is for health-conscious consumers who want to understand what's in their skincare and cosmetic products. It targets users who may have specific skin concerns (like acne or dryness), allergies, or a general desire to use cleaner, safer products. The personalization features make it particularly useful for those who feel overwhelmed by the vast number of products on the market and want tailored advice.

Notes & opportunities

The app's core loop is strong, but the initial product scan from a photo could be faster. The processing animation from 02:05 to 02:15 feels a bit long. Additionally, while the product certification icons appear (02:23), they are initially greyed out and load in with a delay, which could be misinterpreted as the product lacking certifications. Making these load instantly would improve clarity and trust.