Nansen AI

What it does

Nansen AI is an on-chain analytics platform designed for crypto investors. The app allows users to create and track multi-wallet portfolios, providing detailed breakdowns of holdings, performance, and transaction history. Its core feature is an AI agent that can be prompted to deliver custom reports, summarize market activity, and suggest investment ideas based on real-time blockchain data.

Where it shines

Nansen AI excels at turning complex on-chain data into actionable insights. The portfolio creation flow is straightforward; users can paste multiple addresses and see their aggregated assets almost instantly (01:27). The portfolio dashboard is dense but clear, offering multiple views like 'Gainers & Losers' and a detailed 'Breakdown' (01:52) of asset allocation across chains, protocols, and addresses. However, the standout feature is the AI agent. At 04:13, the user asks for a summary and the app shows its 'Thought process' (04:47) before delivering a comprehensive, well-structured report. This transparency builds significant trust in the AI's output.

UX highlights

The app effectively uses bottom sheets for managing complex actions like filtering transactions (02:24) or viewing portfolio allocations (01:56), keeping the main screen uncluttered.
Data privacy is handled with a simple but effective 'hide balance' toggle (01:31) that quickly obfuscates all sensitive financial data on the screen.
The AI agent's interface is clean, using pre-made prompts to guide new users while offering a free-form input for experts.
Gamification is cleverly integrated through Nansen Points (NXP), with quests (07:02) that encourage users to explore and adopt features like alerts and portfolio tracking.
The app allows for deep portfolio management, including creating multiple portfolios (03:17) and editing or removing specific addresses within them (03:27).

Monetization & growth

The video shows a 'soft' monetization model. Core functionality like portfolio tracking for a limited number of wallets appears to be free. However, creating smart alerts (09:07) or accessing advanced AI features prompts an upgrade. The app presents a 'Go Nansen Pro' screen (07:17) with monthly and yearly subscription options. The pricing page clearly compares Free vs. Pro tiers, highlighting limits on agent prompts, portfolio tracking, and smart alerts as key drivers for conversion.

Who it’s for

This app is clearly built for sophisticated crypto investors, traders, and analysts. The language and data presented assume a high degree of familiarity with concepts like DeFi, on-chain analysis, and wallet management. It's not for beginners, but rather for power users who need to monitor multiple wallets and get an information edge by analyzing real-time blockchain activity.

Notes & opportunities

The app's strength is its data depth, but this can also be a weakness. The main portfolio screen is quite dense, and a new user might feel overwhelmed. While there is a contextual onboarding for creating a portfolio (00:47), a similar guided tour for interpreting the main dashboard could be beneficial. Additionally, the AI agent's response to a query about Bitcoin addresses revealed data availability issues (05:12), suggesting that coverage for certain chains or address formats could be improved and communicated more proactively to the user.