App Showcase: mise - meal planner
App info
- App name: mise - meal planner
- Onboarding steps: 27
- Paywall type: Free Trial - Hard Paywall
- Monthly installs: 300,000
- Monthly revenue: $300,000
- App category: food and drink
What it does
Mise acts as a personal chef and grocery manager. It takes a user's dietary preferences, budget, and available kitchen equipment to generate a complete weekly meal plan. The app automatically compiles a unified grocery list and provides step-by-step instructions for each recipe.
Where it shines
The app shines in its ability to translate abstract preferences into tangible benefits. At 01:23, the onboarding calculates exact yearly savings based on the user's entered budget. Later, the seamless connection between the meal plan and the auto-generated grocery list (02:45) removes the friction of transferring recipes to a shopping app.
UX highlights
- The visual kitchen appliance selector (01:51) is a creative alternative to standard checkboxes, making setup feel playful.
- Ingredients animate around the logo while the plan is being built (02:09), keeping the user visually engaged during a loading state.
- The grocery list sorts items by category (e.g., Fruit & Veg, Meat), aligning with physical store layouts to speed up shopping (02:45).
- Swapping meals in the weekly plan (03:58) is intuitive, allowing users to reject suggestions without breaking the overall schedule.
Monetization & growth
The app employs a hard paywall immediately after the onboarding flow (02:23). It frames the decision with a clear 3-day free trial and a discounted yearly option. Interestingly, it asks for a notification permission (02:20) just before the paywall, explicitly promising to remind the user before the trial ends, which likely increases trial opt-in rates.
Who it’s for
This app targets busy professionals and families looking to streamline their weekly cooking routine. It appeals to users who want to eat healthier or stick to a specific budget, but struggle with the mental load of meal discovery and list-making.
Notes & opportunities
While the onboarding is highly engaging, the initial system notification prompt at app launch (00:04) feels abrupt. Moving this request until after the user understands the app's value—perhaps right before the grocery list feature is introduced—could improve opt-in rates.