What it does
MenuFit is a mobile app designed to help users maintain their health and diet goals while eating at restaurants. It generates personalized, healthy menu recommendations for a vast database of restaurants, tailored to the user's specific caloric and macronutrient targets, food preferences, and allergies. The app also features an AI assistant to answer diet-related questions and a 'Healthify' tool to suggest healthier swaps for a user's order.
Where it shines
MenuFit stands out with its highly actionable, AI-driven features. The 'Healthify' function (05:26) is a prime example. Instead of just showing nutritional data, it takes an entire order and proposes concrete swaps—like switching from white rice to brown rice or flour tortillas to corn—and instantly shows the positive impact on calories and macros. Another strong moment is the conversational AI assistant (06:07). Asking a simple question like "What are the lowest calorie options?" yields a personalized list that respects the user's allergies, making menu navigation feel like a conversation with a nutritionist.
UX highlights
- Deep Onboarding Quiz: The app asks about goals, but also psychological barriers like 'what's the hardest part?' (00:29), making the personalization feel more meaningful.
- Clear Value Visualization: An early 'before/after' graph (00:38) shows the potential for weight loss, setting a strong motivation for completing the onboarding.
- Actionable AI: The 'Healthify' button (05:30) is a powerful tool that offers solutions, not just data, directly at the point of decision-making.
- Conversational Search: The AI chat (06:07) allows users to find food with natural language, a much more intuitive process than complex filter menus.
- Organized Menu Views: Restaurant menus are broken down into smart categories like 'Top 3 Fat Loss Meals' (05:03), reducing cognitive load for the user.
- Polished Loading States: When building plans or analyzing menus, the app uses engaging animations and progress trackers (04:21) that keep the user informed and occupied.
Monetization & growth
MenuFit uses a hard paywall with a free trial to convert users. The paywall appears at 03:49, strategically placed after the user has invested significant time and effort into the detailed onboarding quiz but before they see their personalized results. This creates a strong incentive to subscribe. The app presents two options, a monthly plan and a yearly plan, highlighting the lower monthly cost of the annual subscription. The yearly plan is automatically selected and comes with a '3 days free trial' banner, encouraging commitment.
Who it’s for
This app is for health-conscious individuals who frequently eat out and struggle to align their restaurant choices with their fitness goals, such as weight loss or muscle gain. It's particularly useful for people who find manual calorie tracking tedious or overwhelming. The AI features also cater to users who want quick, personalized advice without having to sift through nutritional information themselves.
Notes & opportunities
The onboarding process is exceptionally long, which could lead to high drop-off rates despite its thoroughness. While this builds investment, testing a shorter, more streamlined version could be beneficial. In the main app, once an order is 'Healthified' (05:36), there isn't an obvious way to save or export that specific order list. Adding a 'Save Meal' or 'Add to Journal' function would close the loop and add more utility.