Le Chat by Mistral AI

What it does

Le Chat is the official mobile application for Mistral AI, a powerful AI assistant designed for both personal and professional tasks. The app functions as a sophisticated chatbot that can answer questions, generate text, and even analyze images that the user uploads. It also includes productivity features for organizing conversations and controlling the AI's behavior.

Where it shines

Le Chat excels in providing users with a sense of control and advanced capabilities. The image analysis feature, shown at 02:11, is seamlessly integrated. A user simply attaches a photo and asks a question, and the AI provides a detailed description. Furthermore, the app moves beyond a simple chat history by allowing users to organize conversations into "Projects" (05:06). This transforms it from a simple query tool into a structured knowledge base, which is a significant advantage for work-related use cases.

UX highlights

Clean, Minimal Interface: The chat screen is uncluttered, focusing entirely on the conversation and removing unnecessary distractions.
Incognito Mode: At 04:18, the app offers an incognito mode for private chats that are not saved, directly addressing user privacy concerns.
Flash Answers: A lightning bolt icon (02:06) gives a taste of the premium experience by regenerating an answer with a faster, more powerful model.
Accessible Tools: A dedicated menu (03:56) allows users to toggle tools like web search and code interpreter, offering transparency and control over the AI's capabilities.
Multimodal Input: The app supports text, voice (03:01), and image uploads (02:11), making it a versatile tool for different types of queries.
Actionable Message Options: Each message has a menu for easy sharing, copying, and text selection (01:45), which are essential utilities for a productivity-focused tool.

Monetization & growth

The app operates on a freemium model. The free version is robust, but a "Le Chat Pro" subscription is offered. The paywall, seen at 04:37, is accessed via a "Get Pro" button rather than being a disruptive pop-up. It clearly lists the benefits of upgrading, such as more messages, flash answers, and image generations. The yearly plan is highlighted with a "17% off" discount to encourage a longer-term commitment. No free trial is visible in this flow.

Who it’s for

Le Chat is geared towards individuals and professionals who want to leverage a powerful AI model for more than just casual questions. Its feature set, including project-based organization, tool selection, and incognito mode, appeals to developers, researchers, writers, and students. Anyone who needs to organize their AI interactions for specific tasks or research topics would find this app particularly useful.

Notes & opportunities

The app experience is generally smooth, but there are a few points of friction. The initial onboarding (00:04) requires a full account creation and email verification before the user can ask a single question, which could be a barrier for some. Additionally, a network error appeared during image analysis at 02:43, though the retry was successful. Clarifying what the "Think" and "Agents" features do (03:26) with a simple tooltip on first use could also improve the user experience for these advanced functions.