App Showcase: Herbi
App info
- App name: Herbi: Meal Planner + Recipes
- Onboarding steps: 13
- Paywall type: Free Trial - Hard Paywall
- Monthly installs: 80,000
- Monthly revenue: $40,000
- App category: food and drink
What it does
Herbi simplifies meal planning by generating a weekly menu and an optimized shopping list based on the user's budget, dietary needs, and available kitchen equipment. It aims to reduce food waste and the mental load of deciding what to cook.
Where it shines
Herbi excels in making the onboarding process interactive and in demonstrating its unique features early on. At 00:20, it shows users how to easily import recipes from social media. Later, at 01:28, the interactive kitchen inventory turns a mundane data entry task into an engaging mini-game.
UX highlights
- Social imports: The ability to import recipes directly from TikTok or Instagram via the share sheet reduces friction and leverages existing user behaviors (00:20).
- Visual data entry: The interactive kitchen illustration makes selecting available appliances engaging (01:28).
- Transparent pricing: The "Approx. Cost" explanation overlay (02:45) builds trust by demystifying how the total is calculated.
- Flexible list management: The shopping list allows users to easily add custom items (04:00) alongside generated ingredients.
Monetization & growth
The app uses a hard paywall featuring a 7-day free trial. The paywall (01:58) utilizes a clear timeline to explain when the user will be charged and highlights the core benefits. Additionally, a limited-time 25% discount offer (02:31) creates urgency to subscribe.
Who it’s for
Herbi is designed for busy individuals, families, and budget-conscious cooks who want to streamline their meal planning and grocery shopping process without sacrificing variety or convenience.
Notes & opportunities
While the onboarding is strong, the transition from the "Building Your Plan" loader (02:16) straight into the limited-time discount offer (02:31) before the user even sees the plan could feel abrupt. Delaying the secondary offer until after the user has interacted with the plan might improve conversion.