App Showcase: Harmony

What it does

Harmony is a wellness app designed to help women understand and work with their menstrual cycle. It tracks periods and cycle phases to provide personalized daily tips across nutrition, fitness, and self-care. The core idea is "cycle-syncing," adapting one's lifestyle to fluctuating hormone levels to reduce negative symptoms and improve overall well-being.

Where it shines

The app's strength lies in its highly personalized onboarding and its actionable main dashboard. The initial quiz (00:07) isn't just for show. It feeds into a compelling impact report that quantifies the user's personal struggles (00:29), making the app's value proposition feel immediate and necessary. Once in the app, the main dashboard (03:14) provides a clear, visual representation of the user's current cycle phase, complete with daily tips and a gamified "Personalization Score" that encourages consistent engagement (04:59).

UX highlights

• Intuitive Metaphors: The app simplifies the four phases of the menstrual cycle by comparing them to seasons (00:32). This makes a complex biological topic feel accessible and easy to remember.
• Quantified Impact: Instead of generic statements, the app uses data from the user's quiz to show specific negative impacts, like "41 days feeling off." This makes the problem tangible and the solution more desirable.
• Gamified Engagement: The "Personalization Score" (04:59) cleverly turns the chore of logging symptoms into a game. Users are motivated to provide more data to increase their score, which reinforces daily usage.
• Actionable Content: The app doesn't just track data. It provides a rich library of phase-specific recipes, activities, and articles, turning insights into concrete actions the user can take (05:01).
• Visual Cycle Tracker: The main dashboard features a circular, visual tracker that clearly shows the user where they are in their cycle, along with corresponding hormone levels. This provides an at-a-glance summary that is both informative and aesthetically pleasing.

Monetization & growth

Harmony uses a hard paywall with a free trial to convert users. After a detailed onboarding that builds a strong case for the app's value, the user is presented with a 7-day free trial offer (02:40). The paywall screen is clear, showing two plans (annual and monthly) and breaking down the price to a weekly cost to reduce sticker shock. It also features a timeline explaining what happens during the trial, which helps manage user expectations and reduce anxiety about being charged.

Who it’s for

The app is for women who want to move beyond simple period tracking and gain a deeper understanding of their hormonal health. The target user is likely someone experiencing symptoms like mood swings, low energy, or skin changes and is looking for a holistic, lifestyle-based approach to manage them. It appeals to individuals interested in wellness, nutrition, and personalized health guidance.

Notes & opportunities

The onboarding flow, while effective, is quite long. This could lead to drop-off for users with less patience. A/B testing a shorter version could be valuable. The main dashboard is dense with information. While useful, it could benefit from a guided tour or progressive disclosure for first-time users to avoid initial overwhelm. Finally, the calendar feature could be enhanced with more direct integration of tips, allowing users to plan future activities based on their cycle predictions.