ElevenLabs: AI Voice Generator

What it does

ElevenLabs is a powerful mobile tool for creating realistic AI-generated voice audio. Its core functions include converting text to speech using a vast library of pre-existing voices, designing entirely new voices from text prompts, and cloning a user's own voice by recording a short audio sample. The app is designed for content creators, developers, and anyone needing high-quality voiceovers without hiring voice actors.

Where it shines

ElevenLabs excels in its user-friendly yet powerful interface. The main screen (00:59) is clean and focused, centering on the primary task of text input and generation. The voice library is a standout feature, allowing for rapid, in-line auditioning of voices (02:38) which significantly speeds up the selection process. For advanced users, the contextual settings panel (03:47) provides granular control over the AI model, voice speed, and stability, allowing for fine-tuning of the final audio output.

UX highlights

Direct Workflow: The app lands the user directly on the text-to-speech screen after a quick sign-up, minimizing friction and focusing on the core task.
Efficient Voice Discovery: The voice library combines powerful, multi-faceted filtering (02:52) with instant in-line previews (02:38), making it easy to navigate hundreds of options.
Contextual Onboarding: Instead of a mandatory upfront tutorial, the app provides specific guidance for complex features like Voice Cloning only when the user engages with them (01:08).
Accessible Power: Advanced settings are kept one tap away from the main screen, catering to power users without overwhelming beginners.
Clear Cost Indication: The app displays the credit cost of each generation (01:02), providing transparency about usage.
Audio History: A dedicated history tab (04:43) allows users to easily access, replay, and manage their previous creations.

Monetization & growth

Monetization is primarily handled through a credit-based system. The user starts with a free allotment of credits (visible in the profile at 05:15). While a blocking paywall isn't shown in the onboarding, a clear upgrade prompt appears after completing a high-value action like voice cloning (02:03). This screen outlines the benefits of the 'Creator' plan, including a larger credit allowance and access to features like Instant Voice Cloning. The pricing is presented with monthly and annual options (02:17), incentivizing longer commitments.

Who it’s for

This app is clearly targeted at content creators, marketers, developers, and storytellers. Anyone needing voiceovers for videos, podcasts, presentations, or application development would find it useful. The ability to clone one's own voice also appeals to individuals looking to create a consistent audio identity for their personal brand. The interface is simple enough for casual users, but the depth of its settings and voice library caters to professionals.

Notes & opportunities

While the app is highly functional, the initial onboarding lacks any value proposition or feature highlights, which could be a missed opportunity to build excitement. The system permission prompts for notifications (00:52) and tracking (00:55) appear without any custom warmup screens, which may negatively impact opt-in rates. Additionally, the advanced settings panel could benefit from tooltips or brief explanations for terms like 'Stability' to make them more accessible to less technical users.