App Showcase
App info
- App name: Dazzly: Color by Number Game
- Onboarding steps: 4
- Paywall type: Free Trial - Soft Paywall
- Monthly installs: 250,000
- Monthly revenue: $300,000
- App category: entertainment
What it does
Dazzly is a digital color-by-number application that replaces traditional paint palettes with sparkling gems and diamonds. It offers a relaxing, tactile experience where users fill in intricate patterns to create dazzling digital artworks.
Where it shines
The app's core interaction model is its strongest asset. From 02:20 to 02:30, the continuous drag-and-drop feature allows users to seamlessly place multiple gems onto the canvas without repetitive tapping. This fluid motion, combined with satisfying visual 'snaps', makes the process feel effortless and highly therapeutic.
UX highlights
- The drag-to-fill mechanic (02:23) turns a potentially tedious task into a smooth, satisfying interaction.
- The use of realistic gem imagery (01:10) instead of flat colors provides a unique aesthetic that aligns perfectly with the app's brand.
- The interactive tutorial (00:37) drops users right into the action, teaching the mechanics through play rather than text instructions.
- The final reveal animation (06:42) rewards the user's effort with a beautiful, sparkling showcase of their completed work.
- The gallery system (09:35) neatly organizes creations, allowing users to easily revisit their past artworks.
Monetization & growth
Dazzly presents a straightforward paywall (00:21) very early in the user journey, immediately following a single onboarding question. The offer highlights a 3-day free trial that transitions into a weekly subscription. By placing this before the core experience, the app filters for high-intent users while still allowing others to dismiss it and proceed to a free tutorial.
Who it’s for
The app is designed for users seeking a casual, mindful activity to reduce stress or simply pass the time. Its straightforward mechanics and visual rewards appeal to a broad audience looking for a relaxing digital hobby.
Notes & opportunities
The onboarding flow (00:00 - 00:13) heavily relies on uncontextualized system prompts for Apple Tracking Transparency and Notifications. Introducing custom warm-up screens explaining why the app needs these permissions could significantly improve opt-in rates. Additionally, testing a variation where the paywall appears after the initial tutorial might convert more users by letting them feel the app's unique value first.