Daily Workouts - Home Fitness

What it does

Daily Workouts is a mobile fitness app designed for at-home exercise. It provides a library of guided workouts organized by categories like Core, Upper Body, and Cardio, as well as structured, multi-day challenges. Its standout feature is a custom workout builder that allows users to create their own routines from a list of individual exercises.

Where it shines

The app excels in providing structure and flexibility. The main dashboard (02:06) is cleanly organized into categories and challenges, making it easy for users to find a workout that suits their needs. The workout player itself (02:18) is straightforward, with a clear video demonstration, a countdown timer, and indicators for the next exercise. However, the most impressive feature is the custom workout creator (03:37), which uses an intuitive drag-and-drop interface. This transforms workout planning from a chore into an engaging, tactile experience.

UX highlights

Clear Information Hierarchy: The main screen effectively separates workout 'Categories' from longer-term 'Challenges', catering to different user intentions.
Tangible Customization: The drag-and-drop mechanic for building workouts (03:40) gives users a strong sense of control and ownership over their fitness plan.
In-Workout Navigation: The workout player includes clear controls to pause, skip, or go back (02:21), giving users full control during their session.
Efficient Permission Priming: At 01:23, the app groups all permission requests (Notifications, Calendar, Health) onto one screen, providing context before showing the disruptive system prompts.
Favorite Filtering: The Favorites tab includes category filters (04:30), allowing users to quickly find the specific saved workout they're looking for.

Monetization & growth

The app uses a soft paywall with a free trial offer. During onboarding, after the personalization quiz and permission requests, a paywall appears at 01:45. It presents three options: monthly, annual (highlighted as 'Most popular' with a 58% discount), and a lifetime plan. Social proof, including a star rating and '200,000+ reviews', is used to build trust directly on the paywall. The call-to-action is 'Start My Free 1-Week Trial', which then leads to the standard App Store subscription confirmation.

Who it’s for

This app is likely for individuals who want guided fitness routines they can do at home without needing a gym. It caters to a range of experience levels, from beginners to advanced users, as indicated by the onboarding quiz (01:05). The custom workout feature specifically targets users who have a clear idea of what they want to achieve and prefer to build their own plans rather than follow pre-set ones.

Notes & opportunities

The onboarding flow requires users to create an account at the very beginning (00:07), which is a point of high friction. Delaying this step until after the user has seen the value of the app, perhaps after the quiz, could improve conversion. Additionally, the workout completion screen (02:58) shows calories burned as '0', which then updates to '16'. This initial zero value could be confusing or demotivating; showing a loading state or the final number directly would be a smoother experience.