App Showcase: Crossi
App info
- App name: Crossi: Crossed Paths Before?
- Onboarding steps: 17
- Paywall type: No Free Trial - Hard Paywall
- Monthly installs: 70,000
- Monthly revenue: $25,000
- App category: entertainment
What it does
Crossi is a social discovery app that analyzes the location data embedded in your photos to determine if you've unknowingly crossed paths with friends, family, or even celebrities. It creates a personalized map highlighting these near-miss encounters.
Where it shines
The app excels in its use of visual storytelling to explain its value. The dynamic animation at 00:55, showing icons flying into a central point, effectively illustrates the app "scanning" photos. The personalized map reveal at 01:23 provides an immediate "aha!" moment, showing the user exactly what the app has discovered.
UX highlights
- The friendly 3D mascot introduced at 00:00 makes the initial permission requests feel less daunting.
- The quiz, starting at 00:21, is fun and low-stakes, effectively building anticipation for the final results.
- The "scanning photos" animation (00:55) uses the labor illusion effectively, making the results feel hard-earned and valuable.
- The celebratory confetti animation at 01:40 when revealing crossings adds a delightful touch of gamification.
- The paywall at 01:50 uses a clear feature comparison list and emphasizes a discounted annual offer.
Monetization & growth
The app uses a hard paywall strategy. After the initial onboarding and map reveal, users must navigate past a paywall (01:50) to unlock full access to features like "Find your soulmate" and "Crossing alerts." The paywall highlights an annual plan with a significant "Save 85%" tag to encourage long-term commitment.
Who it’s for
This app is designed for curious individuals who enjoy serendipity and the idea that they might have unknowingly been in the same place as someone important to them, past or future.
Notes & opportunities
The app requests full access to the photo library (00:17), which some users might find invasive. Clearly explaining the privacy implications and perhaps offering a limited "select photos" option might increase trust and conversion rates for privacy-conscious users.