App Showcase: ColorSleep
App info
- App name: ColorSleep: Green, Brown Noise
- Onboarding steps: 23
- Paywall type: Free Trial - Soft Paywall
- Monthly installs: 15,000
- Monthly revenue: $10,000
- App category: health and fitness
What it does
ColorSleep is a wellness and productivity app designed to improve mental states through sound. It offers a wide range of audio tools, including various types of colored noise (green, brown, white), adjustable binaural beats, and ambient soundscapes. The app aims to help users fall asleep faster, reduce stress, and improve focus by using specific sound frequencies that are scientifically suggested to influence brain activity.
Where it shines
ColorSleep excels in its strong narrative and deep customization. The onboarding (00:09) immediately grabs attention by framing sound as a powerful "drug," a bold hook that sets it apart. The app's core strength lies in its player, which allows users to layer sounds. For example, at 02:52, a user adds a 'Rain Storm' on top of 'Brown Noise,' creating a personalized soundscape. Furthermore, the binaural beats feature (05:15) provides a tangible, interactive way to adjust frequencies, making an abstract concept feel controllable and effective.
UX highlights
- The main player's horizontal swipe gesture for changing noise types (03:20) is intuitive and allows for quick browsing.
- An AI assistant (07:06) offers guided recommendations based on user-selected problems, simplifying choice.
- The timer function includes a 'fade out' option (03:55), a thoughtful detail that prevents abrupt stops and ensures a peaceful transition to sleep.
- The app features a clean and immersive dark-mode UI with elegant animations that support the calming theme, like the animated sound waves.
- Information hierarchy is clear, with distinct tabs for different goals like Sleep, Relax, and Focus, making navigation straightforward.
Monetization & growth
The app uses a multi-step paywall at the end of its onboarding flow. First, it presents a screen highlighting the key benefits of a premium subscription (02:17). It then offers a 7-day free trial (02:19) and shows social proof with a high star rating and user count (02:24). Finally, the user is presented with three plan options (Monthly, Annual, Weekly), with the Annual plan highlighted as a '77% OFF' deal (02:31). The user must subscribe to access the app's main features, making it a hard paywall for new users post-onboarding.
Who it’s for
ColorSleep is for individuals struggling with sleep, stress, or focus. This includes students, professionals looking to be more productive, and anyone seeking a non-pharmaceutical aid for relaxation or meditation. The scientific framing and features like tinnitus relief (00:35) and ADHD support (01:15) suggest it also targets users with specific wellness concerns who are looking for evidence-based digital therapeutics.
Notes & opportunities
While the onboarding is strong, forcing a subscription before the user can try a single sound might deter some. Offering a very limited 'taster' sound on the main screen could improve conversion. The app asks for a rating very early in the user journey (03:06), which may feel premature before the user has fully experienced the long-term benefits. Finally, while the AI assistant is a good idea, its reliance on pre-canned responses (07:06) could be expanded into a more dynamic, conversational experience.