What it does
Cleaner Suite is an iOS utility designed to tackle two common phone concerns: dwindling storage space and digital privacy. Its primary function is to help users reclaim storage by identifying and deleting duplicate or similar photos, large videos, and old screenshots. Alongside its cleaning tools, the app provides a 'Secret Space,' a PIN-protected vault for securely storing private photos, contacts, and passwords.
Where it shines
The app's strength lies in its straightforward, task-oriented design. After a quick onboarding, the user lands on a clear dashboard (01:04) that provides at-a-glance stats on storage, battery, and CPU usage. The cleaning process is intuitive; for example, the 'Organize Photos' screen (03:17) neatly categorizes redundant files into groups like 'Similar Photos' and 'Screenshot', making it easy for users to review and delete them in batches. The private vault setup is also simple, with a standard PIN creation flow (01:22) that quickly secures the space.
UX highlights
- Contextual Permissions: The app wisely delays asking for Photo Library access until the user explicitly tries to use a cleaning feature at 01:04. This just-in-time request increases the likelihood of consent.
- Clear Categorization: The file organization screen (03:17) separates similar photos, videos, and screenshots, allowing the user to tackle different types of clutter systematically.
- Multi-select & Batch Delete: The app allows users to quickly select and delete multiple files at once (03:22), making the cleanup process efficient.
- Post-Action Feedback: After deleting files, a confirmation screen (03:39) celebrates the action and reminds the user to empty their 'Recently Deleted' album, an important step to actually free up space.
- Safety Tips: The dashboard includes scrollable cards with iPhone safety tips (01:14), adding a bit of educational value beyond the core utility.
- Simple Dashboard: The main screen provides a clean, visual summary of the device's health, serving as a useful home base for all the app's functions.
Monetization & growth
The app's monetization strategy is aggressive and introduced very early. A paywall is presented immediately after the onboarding carousel at 00:24. It uses social proof ("3275 people have joined") and a discount framing ("SAVE 93%") to encourage sign-ups. If a user tries to close this initial offer, an exit-intent pop-up at 00:47 presents a free trial, a tactic to capture hesitant users. However, the pricing is deceptive; the in-app screen suggests a low trial fee, while the final App Store prompt at 00:54 reveals a much higher weekly subscription cost after a short 3-day trial. The app also prompts for a rating immediately after a core action is completed (03:40).
Who it’s for
Cleaner Suite is for iPhone users who are feeling the pressure of limited storage and are looking for a quick way to clean up their photo library. It also appeals to privacy-conscious individuals who want a simple, integrated solution to hide sensitive photos, contacts, or passwords without using multiple apps. The user interface is straightforward, making it accessible to a non-technical audience who might be overwhelmed by manual file management.
Notes & opportunities
The primary area for improvement is in the transparency of its monetization. The price discrepancy between the paywall (00:24) and the App Store sheet (00:54) is a significant dark pattern that erodes trust. Making the pricing clear and consistent would build a healthier long-term relationship with users. Additionally, the 'Best' photo suggestion in the similar photos view (03:22) isn't explained, leaving the user to guess the selection criteria. Adding a small tooltip or explanation for why one photo is chosen over another could enhance usability.