Cleaner Pro AI

What it does

Cleaner Pro AI is a dual-purpose utility for iOS. First, it acts as a storage manager, scanning the user's photo library to identify and delete unnecessary video files, photos, and similar images to free up space. Second, it functions as a content blocker for Safari, offering to block ads, trackers, hidden content, and social media widgets to improve privacy and browsing speed.

Where it shines

The app shines in its straightforward presentation of complex tasks. The main dashboard (00:19) cleanly separates the 'Cleaner' function from the various blocker toggles, making it easy to understand the app's two core value propositions. The media cleaning flow is also efficient. After a quick scan, it presents categorized results (00:29), allowing the user to quickly review and select files for deletion. The final deletion confirmation (00:54) is clear about the action being taken.

UX highlights

• Clear Information Architecture: The main screen acts as a control panel, with the cleaner function getting prime real estate at the top and the blocker toggles listed below. This makes navigation intuitive from the moment the app opens.
• Categorized Scan Results: Instead of just showing a massive grid of files, the app intelligently groups them into 'Video Files', 'Photo Files', and 'Similar Photo Files' (00:29). This simplifies the review process.
• Bulk Selection: The gallery view for deletion (00:31) supports quick tapping to select or deselect multiple items, which is essential for an efficient cleaning task.
• System-Integrated Deletion: The app uses the standard iOS deletion flow, moving items to the 'Recently Deleted' album for 30 days (00:54). This provides a safety net for users who might accidentally delete something important.
• Instructional Prompts: For complex setups like enabling Safari extensions, the app provides a clear, concise popup with a direct link to the Settings app (01:16), guiding the user through a necessary but frictional process.

Monetization & growth

The app employs a hard paywall strategy. Immediately upon opening the app for the first time, the user is met with a subscription screen (00:02). There is no way to access the app's features without first starting the 3-day free trial, which auto-renews into a $10.49 weekly subscription. This approach aims to convert users with high initial intent and filter out those who are not willing to pay.

Who it’s for

This app is for users who are concerned about two things: running out of storage space on their phone and being tracked or seeing ads while browsing the web. It targets individuals who want a simple, all-in-one tool to manage these issues without needing deep technical knowledge. The 'Smart Clean' button and simple toggles appeal to users looking for a quick and easy solution.

Notes & opportunities

The onboarding is extremely abrupt, consisting only of an ATT prompt and a paywall. While this filters for motivated users, it might scare away those who want to see the app in action first. A short, interactive demo of the scanning feature before the paywall could potentially improve conversion rates. Additionally, the ad blocker setup requires users to leave the app and navigate through system settings (01:15), a significant friction point that could be made smoother with more visual guidance, perhaps a short animation within the instructional popup.