Cleaner ・Phone Storage Cleanup

What it does

Cleaner is a comprehensive utility suite for iOS designed to optimize phone performance and manage storage. Its primary function is to identify and remove unnecessary files, such as duplicate photos, similar videos, and screenshots. Beyond cleaning, it offers a range of tools including media compression, a secure vault for private files, a contacts and calendar cleaner, an internet speed test, and customizable battery charging animations.

Where it shines

The app excels in its breadth of functionality, presenting itself as a multi-tool rather than a single-purpose cleaner. The main dashboard (00:24) effectively communicates this value, laying out all features in a clear, card-based interface. The smart cleaning process is also a highlight. It quickly scans the user's library (00:50) and then provides a well-organized review screen (01:02) that gives users full control over what gets deleted, which builds significant trust.

UX highlights

The dashboard design is clean and intuitive, using cards and icons to make each utility easily discoverable.
The cleaning review process (01:02) provides granular control. It intelligently groups similar files and suggests deletions but always lets the user make the final choice.
Micro-interactions, like the ability to quickly deselect all photos in a group (01:17), enhance the usability of manual review.
The app includes engaging secondary features like a well-designed speed test (04:19) and playful battery animations (05:08), adding value beyond simple cleaning.
The Secure Vault feature is seamlessly integrated, with a straightforward process for creating albums (03:32) and setting up a passcode (03:57).

Monetization & growth

Monetization is aggressive and upfront. The app presents a paywall with a 3-day free trial immediately after the initial tracking prompt (00:05). This paywall-first approach filters for users with high intent. The subscription unlocks all features, positioning the app's wide range of tools as the core value proposition. After a successful cleaning task, the app uses an in-app prompt (01:49) to ask for a rating, a common tactic to boost App Store visibility.

Who it’s for

This app is for iPhone users who are concerned about running out of storage or want to maintain their device's performance. It's particularly useful for those who take a lot of photos and videos and struggle with managing duplicates and large files. The additional tools like the secure vault and speed test also appeal to users who appreciate having multiple utilities bundled into a single application.

Notes & opportunities

The app is feature-rich, but the initial onboarding is minimal. The feature walkthrough (00:23) only happens post-subscription, meaning users must convert based almost entirely on App Store marketing. While this filters users, it may also lead to a high churn rate if the delivered value doesn't match expectations. The app could test a more robust pre-purchase demo, perhaps by scanning for duplicates but requiring a subscription to perform the actual deletion, to better prove its value upfront.