App Showcase: Beautify - Hairstyle Try On
App info
- App name: Beautify - Hairstyle Try On
- Onboarding steps: 6
- Paywall type: No Free Trial - Soft Paywall
- Monthly installs: 0
- Monthly revenue: $60,000
- App category: photo and video
What it does
Beautify is an AI-powered style studio that allows users to experiment with their appearance. The app offers a suite of tools for virtual makeovers, including trying on different hairstyles and colors, analyzing which clothing colors suit the user's skin tone, and enhancing photos with AI retakes. It also features creative tools for generating stylized portraits and thematic images.
Where it shines
The app excels at demonstrating its value immediately. The onboarding flow (00:17 - 00:57) is a compelling series of video-like demos that show concrete before-and-after results, effectively building desire before the user even has to tap a button. The AI content generation, such as the "Christmas Fantasy" pack (04:27), is another standout. It transforms the app from a simple utility into a creative playground, providing a strong reason for users to return for seasonal and trending content.
UX highlights
- Just-in-Time Quizzes: Personalization questions are asked only when a user starts a specific analysis (01:22), not during initial onboarding. This reduces upfront friction and makes the data collection feel more relevant.
- Clear Before/After Sliders: When enhancing photos (03:00), the app uses a simple, intuitive vertical slider to compare the original with the edited version, making the AI's impact immediately obvious.
- Visual Processing Feedback: While generating content, the app displays a progress bar (04:44) and notifications like "Generating your content...", which manages user expectations during wait times.
- Accessible History: Previously edited or generated images are saved in a history tab, allowing users to easily access and revisit their creations without starting over.
- Modular Tooling: The main dashboard (01:15) organizes the various AI features into clear, distinct categories like "Hair Salon," "Daily Makeup," and "AI Portraits," making the app easy to navigate despite its many functions.
Monetization & growth
Beautify uses a soft paywall strategy, presenting its subscription offer multiple times. The main paywall first appears at the end of the onboarding flow (00:57), after the app has thoroughly demonstrated its value. It highlights a significant discount ("SAVE 92%") on the annual plan to anchor users to a higher value option. Prices are also broken down by day and week to make them seem more affordable. The paywall reappears when users attempt to access premium features or complete certain flows, serving as a persistent gate to core functionality.
Who it’s for
This app is designed for individuals curious about changing their look but hesitant to commit to a real-world change. It appeals to users interested in fashion, beauty, and social media who want to experiment with new hairstyles, makeup looks, or creative photo styles. The thematic content generation also targets users looking for fun, shareable content for holidays and special occasions.
Notes & opportunities
The initial onboarding, while visually impressive, is quite long and passive, which could lead to some user drop-off. The frequent reappearance of the paywall after dismissing it can feel interruptive. An opportunity exists to offer a limited-use free trial of one core feature, which might increase conversion by allowing users to see the magic on their own photo before being asked to pay.