What it does

Beautify is an AI-powered beauty and photo editing studio designed for mobile users. Its primary function is to let people virtually try on a vast array of hairstyles and hair colors using their own photos. Beyond hairstyling, the app offers a suite of tools including AI-driven face analysis, photo enhancement to improve skin texture, makeup and glasses try-ons, and creative features like generating AI headshots or turning photos into action figures.

Where it shines

Beautify excels at demonstrating its value quickly and visually. The onboarding itself (00:08) is a slick, auto-playing showcase of what the app can do, building excitement before the user even has to tap a button. The core hairstyle try-on feature is fast and effective, showing a user with a new look just seconds after analysis (04:19). Another strong moment is the before-and-after screen for the 'AI Enhance' feature (02:11), which provides a clear and compelling visualization of the result.

UX highlights

• Feature-first quizzes. Instead of a generic setup quiz, the app collects user data through a feature called 'AI Face Analysis' (02:33). This makes providing information feel like a necessary step for a direct reward.
• Clear value framing. Onboarding screens use active, benefit-oriented headlines like "Unlock Your Best Look with AI" (00:14) and "Try Any Hairstyle Instantly" (00:20).
• Feedback mechanisms. After generating a result, the app includes simple thumbs up/down buttons (03:37) to gather user feedback and likely improve its algorithms.
• Visually rich menus. The main dashboard (01:04) uses a combination of auto-playing carousels and image grids to present its many features, making discovery easy and engaging.
• Contextual photo tips. Before a user uploads a photo, the app presents a helpful 'Photo Tips' modal (02:55) with good and bad examples to ensure high-quality inputs for the AI.

Monetization & growth

Beautify employs a metered paywall strategy. Users appear to get a limited number of free tries for certain features. Once exhausted, a message like "No free tries left. Go Pro for unlimited!" appears, prompting a subscription (05:03, 05:53). The main paywall (00:46) is presented at the end of the onboarding flow, featuring two plans and highlighting a significant "SAVE 92%" offer on the annual option. Prices are also broken down into smaller daily amounts to reduce sticker shock.

Who it’s for

This app is for anyone curious about changing their look without the commitment of visiting a salon. It appeals to users interested in fashion, beauty, and social media who want to experiment with new hairstyles, colors, or makeup. It also serves a practical purpose for those seriously considering a new look and wanting a preview. The inclusion of features for both men and women, across various age groups, suggests a broad target audience.

Notes & opportunities

The app heavily relies on its AI generation, which can sometimes be slow, as indicated by the multiple loading screens (e.g., 04:36). While the feature-based quiz is smart, asking for preferences again in the main editor could feel redundant. The constant paywall interruptions after free tries are exhausted might frustrate users who are just trying to explore the app's full capabilities for the first time.