App Showcase
App info
- App name: AI Video Generator - Openart
- Onboarding steps: 4
- Paywall type: No Free Trial - Soft Paywall
- Monthly installs: 50,000
- Monthly revenue: $90,000
- App category: photo and video
What it does
This app is a generative AI toolkit focused on creating highly realistic videos and photos. Users can transform selfies into trending dance videos, insert their faces into cinematic scenes, or generate stylized portraits from pre-made templates.
Where it shines
The app excels at visual proof. During the onboarding carousel (00:10), it displays looping, high-fidelity examples of its capabilities. Inside the main interface, the template selection screens (02:47) are highly visual, making it easy to browse styles rather than text descriptions. The presentation is dark, sleek, and puts the generated media front and center.
UX highlights
- The primary call-to-action buttons use a vibrant pink-to-purple gradient that pops effectively against the pure black background.
- Navigation is compartmentalized well, separating template browsing, recent creations, and specific AI tools into distinct tabs (04:10).
- The form inputs for generation (01:59) are straightforward, combining visual character selection with a simple text prompt field.
- The app uses celebratory sparkle overlays (02:58) when revealing a newly generated image, adding a quick moment of delight.
Monetization & growth
The monetization is notably aggressive. The app presents two consecutive paywalls during onboarding (00:59 and 01:25), utilizing a countdown timer on the second screen to force urgency. Throughout the main app, attempting almost any generation action (02:26, 04:32) instantly triggers a hard paywall without offering a free trial or limited daily credits.
Who it’s for
This tool targets social media creators, digital marketers, and casual users looking to generate viral content quickly. It caters to those who want high-quality AI output without needing to learn complex prompting or editing software.
Notes & opportunities
The friction is extremely high. By asking for an App Store rating during onboarding (00:47) and locking core generation features behind immediate paywalls (02:27), the app gives users very little opportunity to experience the magic themselves before paying. Introducing a limited credit system or watermarked free trial could improve trust and long-term retention.