App Showcase
App info
- App name: A Better Routeplanner (ABRP)
- Onboarding steps: 2
- Paywall type: Soft Paywall
- Monthly installs: 55,000
- Monthly revenue: $150,000
- App category: navigation
What it does
A Better Routeplanner (ABRP) is a specialized navigation tool for electric vehicle (EV) drivers. It takes the guesswork out of road trips by calculating optimal routes that include necessary charging stops. The app factors in specific vehicle models, battery degradation, and real-time conditions to ensure stress-free travel.
Where it shines
ABRP excels in its deep integration of EV-specific data and user customization. At 01:25, the vehicle selection process demonstrates a massive database of EV makes and models, allowing users to select their exact car to ensure accurate range estimates. Furthermore, at 03:20, the app intelligently integrates an amenity search (like nearby restaurants or hotels) right into the charging stop configuration, acknowledging that users need things to do while their car charges.
UX highlights
- The map interface is clean and focuses primarily on the route and relevant POIs, avoiding clutter typical of standard map apps (02:04).
- When setting up a route, the app allows for granular control over variables like arrival state-of-charge (SoC) and charging duration (02:35).
- The ability to rate individual chargers on specific criteria (restroom availability, trailer accessibility) creates a valuable community-driven data layer (04:26).
- Users can save plans and create bookmarks for frequently visited locations, streamlining future trip planning (05:28).
- The vehicle profile customization is surprisingly detailed, allowing users to even pick their exact car color, building a stronger connection with the tool (07:55).
Monetization & growth
The app uses a soft paywall approach, accessible via the settings menu rather than forcing it during onboarding. At 08:01, the Premium upgrade screen is shown, offering monthly or annual plans. The paywall highlights clear, distinct benefits like Apple CarPlay integration, live traffic, and live charger status, focusing on features that offer immediate value to frequent drivers.
Who it’s for
This app is built for electric vehicle owners, particularly those who take longer road trips. It targets users who need more sophisticated route planning and charging management than what standard navigation apps or built-in vehicle software often provide.
Notes & opportunities
While highly functional, the sheer density of options and settings can feel a bit overwhelming for a new user. The empty state shown when searching for chargers along a route (07:01) could be improved by offering alternative actions or automatically widening the search radius, rather than just displaying a "No chargers found" message.